Before and After BSG: Mobile Messaging & Marketing in Poland
It is been awhile since BSG has entered Polish market and brought its fast, quality, safe and cheap services to the Western European audience. The future changes, however, may be astounding, in favor of both the market and the company, indeed. Why? Lets figure that out.
Poland has a populace of about 38,501,000 individuals (141.23% coverage) and 4 fundamental networks. For instance, txtNation has connected up with Orange, PLUS, Era and Play, bringing your business to about 54,373,500 versatile handsets in Poland only.
In Poland we can give premium quality SMS solutions at lower rates simply because we can afford that, either due to the cutting edge technologies or a belief that it’s possible to compete rather on the basis of willing to earn less but having more regular and loyal clients, than vice versa. However, providing sms for business via high throughput bulk SMS informing is a tough stuff, and playing by the market rules is prescribed here.
Current situation, trends and forecasts
Thus, the Polish market of multimedia and value-added services that is a flashing beacon for SMS marketing nowadays, was expected to be worth approximately PLN 1.5bn or even more in 2012m, and while pay TV and mobile internet were expected to continue as the key segments of the whole multimedia market, such smaller niche segments as mobile applications, games, mobile billing or sms messaging via instant messengers like Whats Up, etc. were supposed to show the fastest growth. Well, far sightedly enough to be true.
The most important is that such value-added services as pay TV, and mobile Internet account for 15%, 6%, accordingly, and 3% for the others, of the Polish telecoms market this year, on one hand. On the other hand, the market lion’s share is still held by basic services, mainly mobile telephon
y and fixed-line Internet access, which comprises a huge potential for further functioning and development of good old sms business messaging. And this trend is not expected to change in the coming years which is definitely good news for the companies like BSG, wanting to enter Poland bulk messaging market and provide worthy sms messaging & marketing solutions.
Future trends, revenues and benefits
Examination of the structure of modern value added solutions in Poland shows that the major largest revenue generators for the leading mobile operators are still SMS payments and similar premium services, apart from mobile Internet. The truth is that majority of modern companies that provide products or solutions tend to use sms messaging for multiple purposes, including satisfaction of their marketing needs. Wise marketers are aware of the fact that professionally constructed sms message can make an excellent channel for conveying a value added information to the clients, fast and cheap.
It is common that the payments are directly connected with the broadly understood access to pay websites, VoD, manuals, guide articles and other value-added services. The second best contents the whole range of various services connected with media interactivity, which in turn may include all sorts of competitions, surveys or polls, lotteries, as well as esoteric or even erotic chat rooms, and other specific services accessed through special premium rate access numbers or promo codes, etc.
“According to the records of UKE, the market regulator, the number of such premium rate numbers assigned to individual mobile operators went up by several times over the last two years. It clearly demonstrates how the traffic in telecommunication networks has changed in Poland. The growing popularity of mobiles makes them outpace fixed-line networks in the premium segment too. The outflow of revenues from premium rate numbers in fixed-line networks goes hand in hand with growing incomes from such services in mobile networks, whose great advantage is the possibility to use text messaging, rather than voice only, on a large scale.” — PMR report “ Value-added and multimedia services in Poland 2012. Development forecasts for 2012–2016.”
Bulk sms messaging can be used to inform the users of multiple, if not limitless, occasions. It goes without saying that bulk sms messages are used to provide push notifications (extremely urgent messages), widely used by online stores to trigger distribution of announcements, campaigns, etc., by banks, payment systems — to provide secret access codes or transaction details, by event-agencies — for event reminders, sending useful information about the event organization, etc, by shopping malls — to provide the information about promotions, working hours, report updates, by health facilities, information portals, B2B services, security services, movie theaters, game and entertainment industry and so on. The sky’s the limit in using sms either for business or marketing.
More than that, the future trend will be an extensive usage of targeted sms messaging via instant messengers attached to the phone numbers of users, that will safe time and money of the bulk senders. Instant sms business messaging will bring up to 20% conversion rate increase and just like an ordinary message sent on your phone will be stored and read by 90% of users in the end.
Future with BSG
The question remains: what’s gonna be the future of mobile messaging & marketing in Poland after BSG increases the volumes of their activities in Poland and further on expands its influence in the Western Europe? Experience on the existing markets proves that BSG expertise is effective and highly competitive on the global sms business messaging market. It is already proven with the long and successful years of functioning in both B2B and B2C market relationship models.
BSG already works with more than 1100 operators from all over the world and has more than 200 suppliers, so it will be predictable that the users from Poland will get at least 200+ times more opportunities to bring their business to international level, grow it or at least spot and reach out the wider audience, no matter small or big their businesses are. Even if you are an entrepreneur with a start up, bulk sms business messaging will be available to you any time you have an urgent need, and at more than just lower than average prices.
BSG can already boast more than 12,000 clients, completely satisfied with the services. Why not having 12 thousand more satisfied clients, here, in Poland too? 5 missions for peace, more than 1 million messages per month, and the rate of 97% messages delivered within 10 seconds. Figures speak volumes.
Needless to say, how the use for the marketers in multiple areas increases with the help of experienced bulk sms message providers with the years of successful and flawless expertise. For them, to process requests coming in all forms, from everywhere, plan projects with enough insight, keep up with changing work requests, execute projects in shorter time span, fulfill work which is complicated and disorganized by means of collaborating on projects full-time will be twice faster and more effective with the help of BSG multiple channels for newsletters, surveys and other marketing events via sms.
Since Polish mobile operators greatly focus on the content that can be easily delivered through text messages, rather than voice calls, cutting edge facilities of BSG will bring a remarkable animation into the world of web based, API integrated services with direct connections. Not just because of no hidden costs applied, free testing, global coverage, real time tracking & reporting, and personalized sms & Business Name available, but also due to the fact that BSG affords it all at lower costs, cross-platform and with the superb 24/7 support.
