How Communication Has Evolved With The New Technologies

It’s natural that communication has undergone certain development throughout the history. It’s obvious that technology and telecommunications move back-to-back and the latest breakthrough which was the Internet and mobile devices have resulted in bringing global telecommunications to a brand new level.

Apart from the technological shifts, as the human relations and communication evolved, they have also added to the further development and newer discoveries which seem revolutionary even now, pushing it all forward from one level to another.

A Minute of History

Perhaps, there was three main steps in history that were the turning points and led to the rise of communication technologies.

1. Stone pictographs, invented in ancient times gave a rise to the first written communication.
2. Further on, the invention of papyrus, then — paper, and wax, as well as a printing press in 15th century made it possible to transfer the first documents, unlike stones which were immobile. This enabled to expand the literacy throughout the globe and increase the communication level.
3. The latest and the most revolutionary innovation was the widespread introduction and application of the electronic waves that enabled using wireless technologies we know them nowadays.

Undoubtedly, the greatest contribution into the development of communications technologies was the discovery of the Internet. Without it, modern telecommunications would have been impossible. The most important about the evolving of the new technologies for the human communication was the introduction of the Internet which decreased the costs and increased the speed of the information transfer.

Possibility to lower the costs & increase the speed of communication services enabled bringing communication to the new quality level — the most widely consumed services all over the globe.

Thus, respondents to Reuters Institute’s 2015 Digital News Report indicated how individuals consume news:

• 11% paid for news online,
• 26% accessed it through a smartphone,
• 32% shared news stories through email and social media.

And this is a drop in the sea in comparison with the other types of telecommunications. Because the lion share of it undoubtedly belongs to SMS: over 560 billion texts are sent every month worldwide, which makes text messaging the most used data service in the world. But for the Internet, it wouldn’t become so affordable to the average people nowadays.

Ways Technology Has Changed Communication

It is easy to see how technological progress has changed the communication even at the domestic level and caused some changes in the sphere of telecommunications.

New vs. Traditional Media

The face of communication has been greatly affected throughout traditional means of media.
The point is that old-fashioned printed media experience fear that innovative web-based and mobile apps like Viber, Twitter, Instagram, and Facebook will sooner or later substitute it entirely and will become the first places the readers will go to in search of news.

New vs. Traditional Marketing

Marketing is realized via multiple communication channels. Thus, technological progress has affected it dramatically, as well. The truth is that both big and small businesses can no longer rely on traditional advertising in order to get the profit. Newer and newer means are being used to organize a more effective communication between the business and the customers, and attracting new customers through bulk SMS messaging and social networks has now become nearly the most widely used method. Apart from that, marketers often resort to the following methods:

• Native advertising, which is aimed at driving clients to a site by inserting a supported link inside a news feed, which always offers some value add content.
• “Sticky ads,” which are re-targeting advertisements chasing users throughout other websites they visit.
• Automation of customer relations in marketing, which allows building drip-style email campaigns based on the customer triggers.
• Big data collection that enables the marketers to collect vast data amounts and predict globally what their target audience might want or do next.
• SMS messaging strategy, which enables crafting a communication and addressing all the stakeholders, satisfying their specific needs.

Digital PR

Availability and overabundance of social media made PR extremely challenging. At the same time it widened the potential accessibility and the speed of reaction. Nowadays PR managers should be more diligent the way the use the information, because the one that owns the data — owns the world, you know.

Communication Devices

The growing overabundance of modern technologies, which become cheaper and faster, makes it easy for the users to stay connected even on the run, using mobile devices. Everyone nowadays has a computer or a tablet at home, brings it to work or vice versa, etc. This may cause some risks of data breaches for the huge corporations. That is why both parties: the organizations and the workers, should be ready to face the consequences as the possibility that workers may use their own gadgets in the work place implies that communications (and IT) experts may be allowed to inspect them because business related information may be utilized by workers both on and off the clock.

Workplace Communication

All the above mentioned makes professionals think more outside the firewall, because accessibility of devices and apps rather indulge them communication in the network, than in real. However, allowing organization employees to access some digital files and work email outside of a business firewall is proven to increase productivity. Such tendencies wouldn’t become evident but for the telecommunications’ technology breakthrough.

Telecommunications Nowadays

Though fast growing technologies may turn out to be both a curse and a blessing for any business, still it increases productivity in times. Even despite the fact that marketing and public relations are being constantly aggravated by technology overabundance, internal communication has also been changed and elevated to a higher level.

Nevertheless, under the circumstances of an intense and constantly increasing competition on the market, it is vital for both the customers and the organizations to stay adjusted. They should mind that using the latest technology trends for the organization betterment needs a thoughtful planning, a carefully thought out communication strategy, supported by professional strategic communication and a thorough media communication analysis of skillful field professionals.

A positive look at how communication has evolved with the new technologies is the key to success in any business. And here, at BSG we bear that in our minds for the ultimate result in what we do the best in the realm of telecommunications — providing the top-notch bulk SMS messaging worldwide.

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