SMS Secrets: 6 Best Practices Your Competitors Won’t Tell Anyone
It’s quite obvious that you haven’t heard anything about SMS marketing of your competitors lately. They keep secrets and won’t tell anyone about both their achievements and failures. On the other hand, it’s not a secret that competent mobile marketing has long been able to compete with the classic forms of advertising and very often each company has its own working strategy of development, which’s conspicuous. However, you still can hardly know which one.
SMS-mailings are used by almost all new companies to attract more customers, and companies with the years of experience — in order to consolidate existing customers and increase the brand recognition and customer loyalty. But how to make your mobile campaign truly quality? How to attract new customers via SMS, rather than cause another annoying SMS messaging campaign?
In this article, we will try to get 6 best practices of smart SMS marketing, which will definitely help your business to attract the new customers and only seem to be a big deal secrets.
Practice # 1
In order to get the necessary SMS messaging effect, make sure that your database consists only of the customers who agree to receive advertising messages. This matters, because proves your business acts within the law and have general respect for the customers.
The best way to get the customers’ agreement for their data processing is filling out a questionnaire, where a person specifies his\her phone number. Acting against the users’ permission will lead to the risk of sending spam, and simply annoying potential customers, and often the most promising. In addition, you can run into heavy fines applied by the communication laws in the case you violate them.
Practice # 2
In the message sent, you should always specify all the data that may be interesting to the user no more no less, place a link to the company’s website, phone numbers, company address. However, the best practice is sending messages that are not too long, but having comprehensive data about your offer.
Practice # 3
It’s always better to address a person by name in your SMS message. The truth is that this emphasizes your respect for your users, and flatters potential partners. You can reduce the time spent on this operation using automatic message generation technology. So you, probably, will be able to attract a lot more customers.
Practice # 4
The best practice is to set the time for your SMS messaging and make it right. In the case you wanna succeed with SMS messaging campaign, you should send the messages timely, but not only to the point. Since variety of channels is available for mobile marketing, there are variety of ways that enable reaching out your clients at almost any time of the day. The ultimate time of the day to trigger the mass SMS messaging will be dependable on your audience specifics and the time zone.
Practice # 5
Picking the right industries for sending SMS is a good practice. It’s common that there may be a lot of spheres that need massive SMS messages or SMS marketing solutions, but there are few that especially stand out. In particular, all companies operating in financial services, technology, communications, health care, transportation, retail, and hospitality can be of a special benefit.
Practice # 6
You have to be aware of how you use SMS towards your customers. SMS may be a dangerous weapon because informing with the help of SMS value added content is a more individual way than email or direct mail.
The truth is that each mobile phone is a gateway to a person’s home and personal life, financial data and many other confidential things. It often contains photographs, discussions, planning points of interest, web using history, and so on. When you send data via SMS, it’s fundamentally vital that you should keep that in mind. Do not be intrusive, obsessive or annoying. While you may not understand it, sending a superfluous message can feel like a danger to a customer’s personal life.
Conclusion
If your business falls into one of the categories listed above, and you aren’t currently using SMS, then you’re missing out an opportunity to get extra useful customer engagement.
Sure thing, informing the clients via SMS is a matter that requires a deep understanding of the entire marketing organization system. Yes, mobile advertising is able to provide the business with a flow of new customers, but at the same time, an illiterate message and incorrectly chosen SMS messaging time can forever turn away potential buyers from your brand. That’s the secret.
Using the services of BSG messaging platform, you will insure yourself against the errors and pitfalls of paid mailings and get the opportunity to create and maintain a customer base, refresh it regularly with HLR, keep in touch with customers and conduct constant analysis of the effectiveness of the campaigns and much more. Think about that and join us asap!
