Top 3 Reasons Why Sales Process is Vital for Any Organization

Irene Rufferty
BSG SMS
Published in
3 min readJun 22, 2017

Any organization workflow includes the so called pre-sales or sales activities that are traditionally conducted by the sales department, playing a pivotal role in the final business success. Why is that happening? There are many reasons, why, but there are top three of them, which truly prove sales process is vital for any organization, including yours!

Top 3 Reasons There’s No Way Without Sales

If advertising is the engine of trade, what the sales is, then? According to the Oxford Marketing College research:

1.The unique and important reason for sales is to cover the gap between the company’s services/products and the potential customer’s needs and their immediate fulfillment.

Indeed, the final objective of the products/services sales that the organization offers is to fulfill the needs of customers by means of skillful sales management.

2. Sales directly impact the organization success.

There are certain key methods used in sales which can improve the organization performance and guarantee its growth through satisfying the customers needs.

3. There’ no income without sales.

Organization success and recognition rely upon financial support. Sales provide your company with additional sources for meeting the newer customers demands and open new horizons for innovations, etc.

Expert Views

Raphael Zukerman, a bmp’online sales representative, also emphasizes on such simple and vital sales role as providing the best products or services at the most suitable prices in order to build some loyalty with the clients or more long-term relationships with them.

Another idea is that the major purpose of any business sales is to maximize the profits for its owners. Well, an economist Milton Friedman is frank like hell, but no matter the idea, sales impact still remains a cornerstone and a gold mine for any organization.

And there’s no difference which type of company you run: a sole trader, partnership, private or public, the huge power of sales cannot possibly be underestimated or under used, since the continued and stable success of an organization, or its further growth relies on it entirely. By taking an advantage of the sales impact on it, it’s possible to have not only long awaited revenues, but a positive brand reputation, achieve a longer term customer retention, partners loyalty and business growth with the limitless opportunities.

Here, at BSG, what we do is the same things as per Raphael Zukerman, or even better. We really lay emphasize on up dated sales management and superb customer support. We’re a dream team that is neither greedy nor lavish, neither in business nor in everyday life. And our goal is a perfect synergy of quality, prices and global business coverage.

Stay tuned in and follow up for more relevant info, do not forget to share and leave your comments below!

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