What Things Would Be A Mess Without SMS?

The advantages of SMS for marketing have long been known and widely applied by successful companies. No wonder, SMS is easy to use, affordable, and can guarantee greater audience involvement and almost always a good client feedback. Despite the fact that the set of actions undertaken via SMS, as well as communication methods used, may seem quite limited, majority of marketers expose this tool extensively to reach success and apply it in order to achieve creativity in working with their subscribers or partners. Specialists at BSG are also sure that sending out text messages (with carefully thought out strategy and choosing the right tactics of communication) meets the specific industry needs and brings certain order into the overall mess. So, what things would be a complete mess without SMS?

SMS Versatility

There are many business spheres that nowadays simply cannot avoid using SMS. We are going to shed some light on how SMS marketing can be used in variety of business areas either to increase customer loyalty, or ultimately increase sales, etc. How can different business areas use SMS marketing?

Despite the fact that different spheres have different needs, there may be one effective solution — SMS.

Travel agency SMS newsletters

Travel agencies can use SMS mailings in the following cases:

• Monthly mass mailing with hot season offers,
• Operative notifications about burning tours,
• Booking start & new route notifications,
• One-time service confirmations about the documents ready, hotels booked, etc.,
• Vacation time reminder and many other things.

Specific proposals should be directed to a specific group of the target audience, depending on preferences, which will provide nearly 99% conversion and, as a result, increase sales.

Constant communication with customers is crucial for business: after all, the task of marketers is not only to provide certain services, but also to convince the customers of its efficiency as a whole and make them crave for more.

With the help of SMS messages, you can inform the subscriber quickly about any tourist event: delays in processing visas, booking tickets, other emergency cases. This will help to mitigate the impacts of sudden changes and leave both the customers and the business well aware.

Finally, SMS, containing active links to your Internet resources, will attract an additional number of people who can book tickets with you and so on.

Mass media

It is important to apply the strategy of integrated communications: use all your means of communication with the clients. The site, blog and social networks will help to collect the information for SMS newsletters. To communicate with the mass media will be a plus too. Affterall, to send a new invitation, subscription text, welcome text message, an sms-confirmation or any other stuff depending on the situation is always a good idea.

Even though it seems nothing, but such messages that express your care for your client as: “Thanks for registering” improve your relations with the clients in times.

If your area of interest, business or work is closely connected with television, radio or the printed media, you can use SMS marketing for effective PR too, in order to attract additional attention of your viewers, listeners or readers. Simply, create SMS with urgent news, events, program releases and many other things.

It’s extremely important to specify the URL of your services to create an immediate value for the users.

Catering business

Restaurants, cafes, coffee shops, and even street-food courts nowadays cannot function appropriately without effective SMS marketing. Because of the big competition, marketers of this sphere often use various discounts, coupons and special offers to attract new customers. And this is a right way of growths.

The most suitable time for mass SMS messaging is from 12:00 to 20:00 which is traditionally lunch and dinner time. To initiate SMS messaging, Friday will be a perfect day: this is the day people are especially looking for suitable places to have a party, for a Friday dinner or planning a lunch for the weekend. SMS messaging, chosen in the right time and place, guarantees the greatest response from the audience.

You can also send special offers for birthday parties picked from your existing contact database. Feel free to tell the customers about new branches of your brand, which may be closer to their locations and so on.

Confirmation messages or reminders of the time on a table was reserved will increase the customer loyalty and improve the quality and the reputation of the services provided in general.

Finances

SMS-banking is not the only thing you are already familiar with. Without it, or during errors, a lot of mess occurs. Fast and targeted are the main qualities of SMS messaging, which marketers especially appreciate in the sphere that demands especial security and attention to the details.

In finances, SMS messages will be delivered to the client with 99.99% probability, so you can be sure that important and urgent information will be received and read out.

The system of SMS marketing in the field of finance is a 90% automated process. There are safe and proven SMS-managers, where there is a possibility to send transactional traffic via API or SMPP, as well professional developers, ready to solve any task of any individual project promptly.

Event Organization

Sometimes you put all your heart and soul into organizing a certain event, and then fall into a depression from the number of people who actually came over to your place. The solution to this problem is SMS alerts, of course. Get rid of this mess with the help of an effectively organized SMS messaging.

A simple reminder of a lecture or a concert should be accompanied by a discount, a promotional gift code or any other immediate value for the customer. Then the client will receive a double motivation to visit your event, and you, having spent minimal funds for sending SMS, will definitely achieve the expected level of profit (or even more).

Public Organizations

E-marketing can be very useful for public organizations and other non-profit structures, since it is an economically effective communication tool. While traditional methods of advertising take a huge share of the budget and do not give 100% coverage of the audience, direct-marketing is the optimal solution.

SMS-marketing campaigns are used to collect donations. Numerous funds all over the world apply this method for crowd funding: it is accessible to everyone and is quite simple, because does not require users to take “supernatural” actions or spend large sums for sending donations, etc.

A CASE

Marketers at Silverstone, British Motor Racing, Driving Experiences & Track Days company, used the following tactics to sell tickets for the Formula-1 Grand Prix, Great Britain. Immediately after the end of the Monaco Grand Prix, they sent out mass messages to their subscribers, urging them to buy tickets for the Grand Prix at Great Britain. While target audience have just suffered stir from the previous event, as soon as the last stage ended, Silverstone marketers caught potential customers by surprise again. So, they arrived back home in an additionally inspired mood and were already looking forward to the next racing event. Thus, the marketers managed to make so, that the customers could not possibly refuse buying tickets to the next Grand Prix. This guaranteed Silverstone a top box office event and a full sold-out in a few weeks before the event! So, be smart & follow their example.

Conclusion

Different spheres have different demands. However, as one can understand there is a universal solution, and this is SMS. SMS marketing is an excellent way out of any situation, besides, it’s a powerful mobile communication tool. The main thing is to remember that you do not sell a product or service to a subscriber via SMS directly, but rather try to keep everything in order, be a friend who at any moment is ready to satisfy the need of numerous products or services and hear the feedback. Inspiring and creative mailings are something that keep your business things from being a complete mess. Think about it!