What’s Value Added Content in Mobile Marketing?

To create content is one thing. But to create effective content that has certain value to the audience is quite a different one. And there is a huge difference between the pretenders and contenders too. So, let’s talk about what a content with the value in mobile marketing is.

The increased popularity of the value added content in mobile marketing is absolutely reasonable. The truth is that any original, unique information that has immediate value to the user is called value added. Examples are numerous: manuals, white pages, case studies, infographics, promotional offers, tutorials, and daily blog posts.

To succeed in what you do, you should learn how to write valuable content on the basis of the following well-turned examples.

1. Blog posts

Simply writing something in your business blog won’t do if the information brings no educative value, answering certain questions, meeting searcher’s needs and so on. The truth is that only those companies that have a successful content strategy realize the importance of addressing the searchers intent.

In mobile marketing, be it newsletter or SMS, it’s better to provide your customers with a link to the new data message you wanna deliver asap. Unique message doesn’t just mean data. It can also mean that your company’s got unique perspective or peculiar experience as an industry veteran or even pioneer and can share it with those who wanna know.

2. Newsletter

Newsletters should curate the industry information your target audience don’t actually have time to look for. When you launch newsletters, keep in mind that purposeless newsletters are useless. When you create content, you do it for you the user only. This is the key to success. And of course, within your newsletter, while sending them out, you may include a link or two links to your value-added posts from your site or blog, or any other data, valuable to our customer.

3. Webinars

You can also send links with webinar invitations which are also value added content that may be interesting to the loyal users. In any case, it’s essential to ensure that your online content has an immediate value to your customer, as you are going to ask for a lot of their precious time for watching.

Webinar watchers commonly tune into online courses to find out more about your service or items you sell, etc. They get into the background of your company, interact, communicate or take other actions which is always a good indicator because this or that way they get data that they can’t find anyplace else.

4. Infographics

It’s widely accepted that information presented in a visual form is perceived better than in any other way. Besides, there’s simply much information that is better to presents with images, graphs, diagrams, or elsewhere visually. Succinct, easy-to-follow manner is the keys of value added infographics content.

5. Video

Videos that are relevant to the audience and engaging enough to catch the reader’s attention and drag it to the product or services you offer, are also value added. Creating quality video content for the users becomes extremely important because it is visually appealing and easy to perceive like infographics.

The most uplifting news is that with the expansion of social media and other communication channels like Facebook Live, Snapchat, or Periscope, your video content doesn’t need to be as clean and sophisticated as you might think. Individuals are more likely to seek for more video that is not polished, but is rather equal to their level, and so, significant to the watcher in this way.

6. White papers & E-books

An e-book or white papers that may offer some in-depth research and useful insider information will also contribute to the communication with the target audience. When it all comes to effective information, white papers may turn out to be your company’s punch line.

The beauty of any e-book lies in the fact that it can not only be informative, but extremely promotional because it caters the information about its positioning, branding, personality, contributions and unique position in the whole industry.

Conclusion

Throughout your blogs and newsletters or even SMS messages, try to use every piece of value-added content if possible and where appropriate. This is the key to successful communication, marketing and boosting sales. Content that adds value to the users or potential customers that meets the criteria listed above, will sure make it a win-win relations.

Also, feel free to look up our latest The Greatest Telecommunication Frauds post.

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