With around 53% of all internet traffic coming from mobile devices around the world, there is no doubt that being mobile compatible is essential to your business’ growth and success. But, whether you have tackled a mobile-friendly website yet or not, there is another aspect that can play an even bigger role in your brand’s success: a mobile app.
Why You Need An App
Having a mobile app in itself opens the doors to a whole new segment of the market. Any mobile user could stumble across your website during an internet search, but having your mobile app installed on their phone or tablet is a huge step up. Having your app on their device allows you so many benefits that a mobile site simply can’t provide you. These benefits include:
- Collect information. The ability to register each user’s information into your database by requiring them to signup the first time they open your app. This lets you collect names, birthdays, emails, and other essential marketing info.
- Send notifications. The ability to send push notifications directly to your users’ devices. This can prove priceless in the promotion of sales, deals, and products/services.
- Encourage interaction. The ability to build brand loyalty through various app features, including a digital punch card for discounts/freebies and reward points that they can earn for using your app, rating it, and sharing it with others.
Collect & Provide Real-Time Data
More advanced features can also be integrated into your app that will go hand-in-hand with any on-demand ordering and/or delivery services that you will be offering.
One such feature is the ability to automatically get your users’ location information using their devices geographical data. This can enable your app to offer valuable information in real-time to your users, such as whether or not delivery service is available in their area or the estimated delivery time to their location.
All of this and more is made possible through a custom mobile app. Once you begin exploring the possibilities more deeply, you’ll begin seeing how an app can be an invaluable asset to your business.
Depending on what industry you are servicing, mobile apps can also open up many other doors for your business, like being able to service your customers through an instant chat function within your app or letting them call your business at the simple click of a button. Expediting customer service like this will quickly add trust and engagement to the mix, ultimately increasing loyalty to your brand.
Finally, once produced, your mobile app can be updated regularly as you dream up new features. When you have a custom mobile app design, the sky is the limit.
