Why Do Big Companies Favor Animated Videos?

Ava Jones
BStudioAtive Blog
Published in
2 min readOct 4, 2018

Be it Airbnb or any other giant company, all of them are favoring the animated videos.

“Should you use animated video for marketing purpose,” this statement is completely out of the question.

A lot of people still don’t understand why big companies always see animated videos as their backbone of marketing.

Today, we are going to reveal why animated videos occupy so much importance.

More Exposure

It is funny that our brain relates animated videos to the cartoons we used to watch during our childhood days. Our brains consider animated videos as a part of entertainment because we have always linked animation to the source of entertainment since our childhood.

When something funny comes up, it gathers your attention. Some companies invest a large sum of money in TV commercials that don’t give them anything in the long run. On the other hand, animated videos are often liked by people and they share them. When your target audience shares something; of course you get more exposure.

You Easily Communicate Your Brand’s Story

Animated videos are perfect for explaining your brand’s tale. Big companies use metaphors to communicate their brand story.

When a video resonates well with the message you want to convey; your target audience gives you that “WOW” moment and admire the video.

To be precise here; animated videos arise the wave of excitement in the neurons of your target audience, engage them and then persuade them to take action.

You Can Build More Abstract Environment

You can’t create abstract environments in real life. Even when you try to create abstract environments, they look fake. Here you can take the help of technology and can create the animated videos. One can easily demonstrate the complex concepts in the form of animation.

You Too Get One For Your Business!

Don’t tell us that you haven’t included animated videos in your marketing campaign! If you haven’t done it, it’s the time to do it. Don’t let your competitor eat your market share. Contact a video animation company in Karachi and get a perfect animated video for your business.

--

--