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EE Design Team

Delivering Results. Early Signals from Our First Service Pattern

Delivering Results. Early Signals from Our First Service Pattern

Two years ago, we set out to change how we design and deliver journeys at EE. We noticed a recurring problem: we were building the same…
Go to the profile of Jeanette Clement
Jeanette Clement
Mar 26
Bring yourself to work: psychological safety for designers

Bring yourself to work: psychological safety for designers

In 2017 I moved into a new role as part of a restructure in the organisation I worked in then. The change happened as I was rediscovering…
Go to the profile of Sian Cummins
Sian Cummins
Mar 11

What’s in a name? A content design approach to product help content with users across two brands

At EE we launched an exciting part of our new product offering, EE TV, in late 2023.
Go to the profile of Sian Cummins
Sian Cummins
Mar 10
How Service Patterns are improving our user experience and efficiency at EE — Part II

How Service Patterns are improving our user experience and efficiency at EE — Part II

It’s been a few years since my last blog post on Service Patterns, but during that time, we’ve been actively developing and applying these…
Go to the profile of Jeanette Clement
Jeanette Clement
Dec 17, 2024
Changing perspectives: unlocking landscape in the EE app

Changing perspectives: unlocking landscape in the EE app

In June, we achieved a significant accessibility milestone on our EE app by removing the orientation lock.
Go to the profile of Ronise Nepomuceno
Ronise Nepomuceno
Aug 16, 2024
Digital Accessibility will take centre stage in 2024, after catapulting in 2023

Digital Accessibility will take centre stage in 2024, after catapulting in 2023

2023! What a wild ride of a year! Saying it had highs and lows is an understatement. It was not just a rollercoaster. It was a…
Go to the profile of Ronise Nepomuceno
Ronise Nepomuceno
Jan 11, 2024
How collaboration created a successful launch for the EE Game Store

How collaboration created a successful launch for the EE Game Store

User researcher Lisa Kennedy explains how collaboration across disciplines led to the recent successful launch of the EE Game Store.
Go to the profile of Lisa Kennedy
Lisa Kennedy
Dec 13, 2023
Bringing Aimee into the world: Conversation Design at BT

Bringing Aimee into the world: Conversation Design at BT

Specialist Product Designers Qasim Siddique and Francesca Brooking, and Content Designers Jennifer Holcroft and Lucy Storm share how EE’s…
Go to the profile of Aimee Team
Aimee Team
Oct 5, 2023
Skills I never knew I needed to be a content designer

Skills I never knew I needed to be a content designer

Content designer Sheida Heidari explains how working in the design team helps close skills gaps.
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Sheida Heidari
Sep 11, 2023
Improving communication and efficiency with service blueprint mapping

Improving communication and efficiency with service blueprint mapping

The EE Service Design team took a decision to deliver training to 600 colleagues this year on the value of service blueprint mapping. We…
Go to the profile of Jeanette Clement
Jeanette Clement
Jun 29, 2023
Improve your design sprints by giving your user research team a head start

Improve your design sprints by giving your user research team a head start

User researcher Tom Smee explains how design sprints can be transformed with a bit of pre-planning.
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Thomas Smee
Mar 7, 2023
Returning to in-person research: launching our best in-class user research lab

Returning to in-person research: launching our best in-class user research lab

Lisa Kennedy explains how our brand-new research labs fill a gap that remote user research can never quite replace.
Go to the profile of Lisa Kennedy
Lisa Kennedy
Feb 27, 2023
How we are using Service Patterns to improve efficiency at BT/EE.

How we are using Service Patterns to improve efficiency at BT/EE.

Head of Service Design & User Research Jeanette Clement share BT’s approach to service patterns.
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Jeanette Clement
Jul 4, 2022
What do our users think about birthdays?

What do our users think about birthdays?

Lisa Kennedy reflects on conducting a desirability study to understand users’ perceptions of an organisation celebrating an anniversary.
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Lisa Kennedy
Jun 29, 2022
Why is it important to identify user needs?

Why is it important to identify user needs?

Jasmir Nijhar, Specialist User Researcher at BT, has a new approach to identifying and acting on user needs.
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Jas Nijhar
Jun 20, 2022
Removing barriers: our approach to digital accessibility

Removing barriers: our approach to digital accessibility

To mark Global Accessibility Awareness Day on 19 May 2022, Ronise Nepomuceno, Digital Accessibility Manager, describes how we’re taking…
Go to the profile of Ronise Nepomuceno
Ronise Nepomuceno
May 16, 2022
Closing the gaps: My first 30 days as DesignOps lead

Closing the gaps: My first 30 days as DesignOps lead

Zoe Seaman is Head of Design Operations at BT and shares her experiences of stepping into her new role.
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Zoe Seaman
Apr 14, 2022
How I became a mentor

How I became a mentor

Product Designer Mark Winter talks about his journey to becoming a mentor and what he’s learned along the way.
Go to the profile of Mark J Winter
Mark J Winter
Mar 25, 2022
How to use a design sprint to get quick, effective and user-centred solutions

How to use a design sprint to get quick, effective and user-centred solutions

Content Designer Sally Schafer explains how the team tackled a problem from start to finish in just one week using a design sprint.
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Sally Schafer
Jan 7, 2022
Backlogs: The secret to managing user research

Backlogs: The secret to managing user research

Jas Nijhar is a user researcher who supports multiple teams and squads, which can be tricky in an agile environment.
Go to the profile of Jas Nijhar
Jas Nijhar
Oct 29, 2021
How to simplify the online experience — a case study

How to simplify the online experience — a case study

Content designer Ben Skelton takes us from content audit to iteration to measuring impact with a case study that looks at the EE customer…
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Ben Skelton
Sep 22, 2021
Welcome to the research tool Olympics 2021: our hunt for the best of the best

Welcome to the research tool Olympics 2021: our hunt for the best of the best

Kim Porter, ResearchOps Manager, shares our rather competitive approach for finding the best research tools for the BT design team’s needs.
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Kim Porter
Aug 23, 2021
How to make a researcher — part two, the teaching perspective

How to make a researcher — part two, the teaching perspective

User researcher Dahni Maisuria writes about his experience developing and teaching an in-house training course for curious new researchers
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Dahni Maisuria
Aug 19, 2021
How to make a researcher — part 1, the student view

How to make a researcher — part 1, the student view

At the beginning of this year Francis Webb, a product designer within BT Design, was part of a group who took on the challenge of learning…
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Francis Webb
Aug 9, 2021
Creating a product vision statement: a practical guide

Creating a product vision statement: a practical guide

A guest post from product lead James Engelbert with ideas on how to create an effective vision statement for your product squad.
Go to the profile of James Engelbert
James Engelbert
Jul 15, 2021
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