Crypto users’ preferred investment source is ‘news/media’
Where do digital asset users mostly get their investment tips? It seems news/media is the most preferred investment source channel for digital assets users.
A recent dove wallet survey of 2,830 users worldwide asked where they get digital asset investment tips mostly, and 43% of all respondents answered news/media as their investment source channel. Also, 15% said they received tips from their friends or family, while 12% cited adverts as their preferred investment source channel. Also, financial professionals and community/SNS got 7% citations, and 16% of respondents said they got investment tips from other ways.
Digital asset users’ choice of news/media as their investment source channel seems quite understandable given the digital assets’ uncertain & volatile environment with many fraudulent incidents, seeking reliable & trustworthy information available is predictable.
The country-specific result is also interesting. While digital asset users from overseas picked news/media as their preferred investment source channel, 35% of S. Korean digital asset users cited community/SNS over news/media.