Notifications Are the Great Nudge. So Master Them.
Brands walk a knife’s edge, potentially squandering user trust if the context for their notifications isn’t right.
Here’s a simple framework for getting them solid.
Sometimes all you need is a few buckets — you know, working categories named for observed patterns — to begin making sense of a broader thing.
In the domain of personalization, I’ve lately found it helpful to look at notifications in this way: as raw or cooked.
(Bucket Brigade is hosting the full version of this article. Read on there!)