Rules of the Road for the Personalization Gap

Jeffrey MacIntyre
Bucket Studio
Published in
Feb 25, 2019

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Credit: Primer.

Success in a personalization initiative requires understanding the solutions landscape — and the true place of your needs within it. Here’s how to configure yours.

It’s 2019 and in our daily digital lives, the promised land of personalized user experience is increasingly upon us: its benefits tangible, the tools plentiful, and the forms it takes — from feeds to recommenders, and from bots to voice — ever more diverse.

Upon closer inspection, personalization is a demanding, complex, costly and high-visibility investment, best not embarked upon with mixed, unclear or unrealistic objectives.

(Bucket Brigade is hosting the full version of this article. Read on there!)

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Jeffrey MacIntyre
Bucket Studio

🎯 Connected experience obsessive. Consultant in strategy and design for personalization (https://bucket.studio) + content-focused connected experiences.