February 28th, Tel Aviv, Israel — BUFF raises funding, expands the gamers loyalty program
Buff is developing a loyalty program for gamers. In Buff, players have fun in their favorite games, achieve victories or fulfill special challenges, and get rewarded with Buff coins which can be used to purchase in-game items, skins, and upgrades.
While each game still has its own individual economy, the platform rewards gamers with BUFF Coins, making their rewards viable in any participating game rather than just the one they have been playing.
“The more you play, the more you earn,” said Elay De Beer, CEO of Buff, “It’s a loyalty program that allows gamers to earn something real for their success and have more fun playing”. Strategically, Buff is a solution bridging in-game actions, real-world prizes, and gamer engagement for partners.
The Intel-Overwolf developers fund investing in Buff is meant to empower creators and gamers with a development background to build new tools into existing games, improving game experiences for the community as a whole. The fund launched is planned to invest a total of over $7M in-app and mod development projects for gamers during 2019.
“We’re always on the lookout for opportunities to get involved in, projects that we feel contribute something new to the gaming industry, and apps which make games even more fun to play,” said Uri Marchand, CEO at Overwolf.
Buff is planning to launch a public Beta of their platform later this year, expect news and some major announcements near launch!
About Buff
Buff is developing a loyalty program for gamers. In Buff, players have fun in their favorite games, achieve victories or fulfill special challenges, and get rewarded with Buff coins which can be used to purchase in-game items, skins, and upgrades.
About Overwolf
Overwolf’s mission is to make gaming experiences more awesome. We do that by empowering creators to build useful PC game apps that help gamers play smarter and have more fun. Overwolf has recently launched an investment fund with Intel, dedicated to helping developers and creators build apps and mods. If you’re looking to make a living from your passion, Apply now!
