Why did BUFF choose Overwolf to be its partner?

Community BUFF
2 min readAug 2, 2018

Sometimes, even with a great project, knowing the right people can give you a huge leg up on the way to success. BUFF knows Overwolf, and their partnership together is bringing BUFF a number of benefits, but especially the advantage of having a huge potential audience right out of the gate.

Overwolf is a leading gaming platform responsible for the creation of numerous big-name titles within the industry. With more than 200 apps in its free appstore, Overworlf also runs a huge gaming community with 15 million monthly active users across mobile and desktop.

Meanwhile, BUFF is all about building a loyalty system for gamers, rewarding them with BUFF coins just for playing as usual. BUFF coins earned by playing can be traded or spent on all kinds of virtual items and even exchanged for other currencies. And the BUFF vision is ambitious, aiming to be integrated with every skill-based game on the market. Overwolf helps BUFF achieve these things by supplementing their efforts in two main ways: technical prowess and reach.

Technical

As the producers and developers of over 300 popular apps built to enhance gameplay, Overwolf is supplying precisely the technical knowhow that Buff needs. Those 300 successful apps have been written in relatively simple, java-based code and are integrated as sleek, unobtrusive in-game overlays. Having extensive experience creating such apps provides Buff with the perfect platform for the seamless inclusion of its own gaming add-on.

Another one of Overwolf’s technical achievements that has been crucial to their own success and is equally crucial to Buff is that of tracking in-game activity. Overwolf’s advanced methods for doing this allows Buff to determine how many coins to award each player and how to arbitrate in case of disputed results.

Reach

While every new business venture depends on the ability to reach large numbers of people, blockchain companies have extra incentive to maintain a large clientele from the very beginning since more users means greater decentralization and therefore increased security and performance. Overwolf’s impressive appstore and user base of 15 million gamers create the perfect environment for Buff to reach the right people in large numbers right from the very get go.

What’s more, partnering with an industry heavy hitter like Overwolf brings BUFF clout that most new companies can only dream of. This aspect of the relationship will help fuel BUFF’s growth as it connects to new partners and finds itself integrated with all kinds of different games.

So, maybe a better question is why wouldn’t BUFF partner with Overwolf?

Check out our website for more information about our partnership!

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