Buffalo Soldiers
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Buffalo Soldiers

CIRCA 2020: WHY ARE WE MAKING EVERY TEAMMATE AN OWNER AT BUFFALO SOLDIERS?

Photo by Karine Avetisyan on Unsplash

#ICYMI

#2020

At Buffalo Soldiers, We began 2020 on an accelerated growth path. Our vision to work only on marque projects and with marquee partners was finally paying off. Since the beginning, we had resisted working on breadcrumb projects, not just because of our positioning as an agency but also we have always felt that the market is ripe and mature to accept quality, path-breaking work from start-up agencies.

  1. Like everyone else, our business has been hit and hit bloody hard. And that meant harder choices.
  2. We had to fundamentally realign so that our cost base matches the new reality of the world post COVID-19.

THE FALL BACK & THE WHY

As we started this re-think, the first thing we fell back on was the CULTURE that we have strived to build from Day 1, to build the workplace which we envisioned when we began.

THE LAUNDRY RULES

The COVID-19 Laundry Rules
  1. Don’t say SIR. It begins here. We all have names and have no illusions about getting a shot of Knighthood in this lifetime.
  2. If you can’t smile, you should not be at Buffalo Soldiers
  3. If you are an ASSHOLE, you won’t be at Buffalo Soldiers
  4. We don’t hire resumés, we recruit people
  5. We don’t care how talented you are, if just a number in your bank at the end of the month is your motivation and not the work, then please don’t come in the start-up zone and waste your time
  6. We don’t care how talented you are if you aren’t willing to bring your A-GAME on the table.
#WFH

THE FIRST STEP

In the midst of a global health crisis which even our scientists know very little, we wanted to ensure that the burden of healthcare costs should be borne equally by us for every employee, even if they are outgoing. As we are collectively living through the most harrowing crisis of our lifetime, we cannot leave the Buffalo Soldiers’ teammates at lurch and fending for themselves. It’s the least we could have done.

THEREFORE

The first thing that Buffalo Soldiers did was provide a COVID-19 insurance to all teammates across the board. Even teammates, who left, are entitled to their insurance plan for the next one year.

WHAT’S NEXT?

Just last month, Sunil and Arnab completed a year with us. Ragendra did this month. Sandipan will do it in September, 2020. Boy, does time fly! And in so many ways, they have become part of our family and how! I still remember the nightmare when Ragendra had a life-threatening accident when a truck hit his bike in Delhi. That was just at the beginning of this year. I can’t be more happier and relieved that he is itching to get back on the badminton court.

WE HAVEN’T WON YET

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Sumon K Chakrabarti

Sumon K Chakrabarti

father. co-founder & ceo @TheBuffaloMedia @FootTheBall. football fanatic. cook. bartender. gastronaut. Arsenal/Barca fan.