The Third “Value” Lens: Ways

In today’s competitive business landscape, reducing churn and building customer and employee trust are paramount for success. The key lies in solving problems in the right ways.

It involves curiosity, exploration, experimentation, and validation.

By understanding the two sides of research and embracing a collaborative approach to problem-solving and solution-finding, businesses can create high-value products, systems, programs, and cultures that resonate with a companies customers and employees alike — building trust and creating joy for everyone involved.

The two sides of research, proactive and reactive, serve unique functions that compliment and amplify the effectiveness of each side. When used in iterative processes, this creates a massive value overtime.

Proactive research serves as a foundation for value creation. It creates inputs that feed the systems, processes, and strategies used to create and deliver value — your value chains.

Key benefits of proactive research include:

Identifying all the people connected to a problem space and uncovering their pain points.

By delving deep into the experiences and challenges faced by different individuals, organizations can better tailor their solutions to address specific needs and identify the…