A Simple Exercise for Finding Your Company’s Purpose

A ‘How-To’ that inspires action…

David Cowan
Jun 11 · 3 min read
Photo by Gareth Harper

This tried-and-tested exercise has worked at Google, Intel & Walmart, and is designed to help you start building a world-class brand.

So what is it?

Well, it’s an exercise in coming up with your brand’s future obituary:

25 years from now…