Social Media Hacks to Step Up Your Game

How to Master Content on Each Native Platform

Daniel Ribeiro
May 6, 2017 · 5 min read

Whether you are building a brand or selling a product, social media has changed the way people reach their target audience. Although it is much easier to reach your audience, this doesn’t mean that you are efficiently engaging them. There are many different platforms that can be used to your advantage. Whether you are using Facebook, Instagram, Twitter, Pinterest or any of the other handful of platforms that exist, you need to learn what works on each native platform.

For me personally, I have been learning a tremendous amount of do’s and don'ts when it comes to creating content for each platform. If you have been following my journey thus far, there are four platforms that I have been actively using to try and build my personal brand. The most important thing to remember is this:

People’s behavior are different on each platform.

Facebook

Arguably the most powerful social media platform to date, there are certain things that work and don’t work. Facebook has built a platform that wants to engages users in as many ways as possible. In other words, THEY DON’T WANT THEIR USERS TO LEAVE THEIR PLATFORM. Speaking from experience, I have previously uploaded videos on YouTube and linked it to Facebook. I noticed two important things:

  1. There was little to no engagement because it forced people to leave Facebook.
  2. If I used this post as a Facebook Ad, there was no engagement or post clicks despite it being paid.

After noticing how poorly my video did on Facebook, it would have been extremely easy to be discouraged. Instead, I realized that most of the videos on Facebook are ALL NATIVE VIDEOS. What this means is that these videos were uploaded DIRECTLY into Facebook. I can personally guarantee you that if you were to log on to Facebook, you would not see one single video that does not come from Facebook. Just making this slight shift to creating video content can go a long way on being effective on Facebook.

Instagram

Although Instagram is owned by Facebook, these platforms perform very differently. Instagram’s niche has always been photos. We are all guilty of this, but our Instagram’s tend to be all over the place. Your Instagram photos need to demonstrate what you and your brand are all about. For example, if your niche is tech reviews, then your Instagram’s feel should be tech related. If a user stumbles upon your profile and sees in the bio that you are a tech specialist. The first few photos should convey that, if you don’t then could be losing out on potential followers.

When it comes down to content on Instagram, there are several things to keep in mind. Instagram at its core is a photo sharing platform. Users on this specific platform are attracted to clean and well edited photos. The days of posting photos that were dimly lit photos or photos that are unclear are OVER. Brands and marketers have learned to really capture their users attention with still photos, and you should as well. Instagram also began implementing video in their platform (thanks to Facebook of course). So when curating content, play with live video and boomerang. Instagram wants to encourage users to begin using these things, so use it!

Twitter

In my opinion, Twitter is the most underutilized, but the most beneficial platform of the group. For most people, it may seem too difficult to keep their content or thoughts under 140 characters. With Twitter, just like any other platform, you can create native content. On Twitter, you can post photos or videos directly to your timeline. If it is something that you want users to first look at when they see your profile, you can also pin the tweet to the top of your profile.

What I love most about Twitter is the amount of conversations you can engage in. On Twitter there are plenty of people who are talking about the topics that you can add your two cents to. By adding your two cents, you can provide value and content for your followers.

Twitter is the platform that allows you to truly grow meaningful relationships by simply connecting and engaging with other users.

Snapchat

The newest platform of the group attract arguably the most attention to its platform. As you may know, Snapchat is a short-video sharing platform that has set trends that even Facebook and Instagram had to implement. Video content is the new king. Snapchat can give you the opportunity to show things from a different angle. Whether you are showing the behind-the-scenes of being on-set for a new video or at an event, it creates more awareness around yourself and your content.

Many of the big content creators take the behind-the-scenes route by showing the daily grind. Their strategy shows the process of content creation. This creates true value because it can show your followers your creation process or answer any questions they may have. There are endless possibilities with Snapchat, including the ability to post questions that you receive online and answering them in video format. This social engagement relates well with Twitter and engaging with your core followers. Imagine how ecstatic someone would be receiving a live video from Michael Jordan? Small things like that create loyalty and are game changers in the world of social media.

These are just some of the most popular platforms right now. I highly suggest you look into implementing these strategies into your personal social media accounts.

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