Builders Studio Manifesto

Michael van Lier
Builders Universe
Published in
3 min readDec 21, 2023

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In an era where technology defines the boundaries of the possible, we stand at the forefront, not just as observers but as active shapers of the future. Inspired by the principles of the Techno-Optimist Manifesto, our vision is built on the belief that technology is not just a tool for change but the embodiment of human potential and ambition. We see technology as the driving force behind societal progress and economic growth, propelling us toward a future rich with possibilities transforming how we work and collaborate.

We recognise that the true catalysts of this transformative era are the entrepreneurs. Starting a company has never been simpler, yet building a resilient and scalable business, particularly one that harnesses the power of AI, remains a monumental challenge. It demands exceptional resilience, relentless execution, and an unyielding drive in a collaborative environment.

We challenge conventional growth principles and focus on real value, not growth at all costs. Our commitment is to build businesses that last and grow exponentially, not merely as a goal but as a natural result of inherent value and impact. Infusing companies with venture capital should no longer be the only path. Growth governed by a power-law modus operandi is just for the outliers. We must recognise there are many routes paved with private capital that lead to a more sustainable entrepreneurial ecosystem.

It is our mission to create an environment that fosters growth while demystifying the art of venture building. We cultivate the creativity and expertise of entrepreneurs, empowering them to build software companies that transform the daily grind into a joy for millions. Recognising the complexities involved in building a business, we’ve codified our stage-gated approach and offer comprehensive support through a team of experts. Unlike most entrepreneurs who build one company from scratch once in a lifetime, we continuously refine and enhance our methods to validate and launch companies. Above all, our goal is to empower entrepreneurs, accelerating their journey from concept to market, and maximising chances for success.

At Builders, we view entrepreneurs not as lone warriors but as integral parts of a collaborative, thriving ecosystem. We understand their greatest power lies in combining their individual strengths with our collective expertise. In this ecosystem, ideas flourish and innovation is continuous, leading businesses to grow not just in size but also in their capacity to positively impact the world. Looking towards the future, entrepreneurs are not just creating businesses; they are redefining industries, revolutionising work norms, and propelling the European market forward.

In this journey, we are uniquely positioned to empower entrepreneurs, not just to build companies but to create a new paradigm for business. In our vision, technology serves not just as a tool but as a catalyst for human potential, creativity, and joy. Transforming the daily work grind into a joy for millions. Our manifesto isn’t merely a statement of intent; it’s a call to action for those who share our vision of a world where business success is measured not only in profits but in the positive impact we make on society and the lives we touch.

Build with us for a future bright with possibilities, where technology and entrepreneurial spirit converge to craft a better world for all.

Forward, always. Your friends at Builders 🖖🏻

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Michael van Lier
Builders Universe

Founder and Managing Director at builders.studio building companies for the future of work and living.