Top 15 Product Development Lessons

Fantastic Products are created by people who deeply care about what, why & for whom they are building something.

Here are my favorite 15 product development quotes of all time. Not surprisingly they all come from people who create brilliant products or deeply care about the future of product development.

1.“Why were we the ones to build this? We were just students. We had way fewer resources than big companies … The only answer I can think of is: we just cared more.”
— Mark Zuckerberg, Facebook

2. “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
— Steve Jobs, Apple

3. “Build a product that’s greater than just the sum of its features because at the end of the day, it’s just as important to understand the reason why you’re building your product as it is to actually build it.”
— Hiten Shah, KISSmetrics

4. “Here’s what our product can do” and “Here’s what you can do with our product” sound similar, but they are completely different approaches.
— Jason Fried, 37 Signals

5. “It’s the extra effort to make things just right. It’s the careful attention to every line of copy, every aspect of production, every step in the process.”
— Joshua Porter, HubSpot

6. “Identifying disruptive footholds means connecting with specific jobs that people are trying to get done in their lives.”
— Clayton M. Christensen, Harvard Business School

7. “Don’t make a better [x], make a better [user of x].”
— Kathy Sierra

8. “People don’t buy products; they buy better versions of themselves.”
— Samuel Hulick, Useronboard

9. “Don’t make customers happy. Make happy customers.”
— Dharmesh Shah, HubSpot

10. “People don’t buy what you do; people buy why you do it.”
— Simon Sinek

11. “It’s easier to make things people want, than it is to make people want things.”
— Des Traynor, Intercom

12. “Start with the customer and work backwards.”
— Jeff Bezos, Amazon

13. “It’s really complex to make something simple.”
— Jack Dorsey, Twitter & Square

14. “Make your product so simple that users already know how to use it, and you’ve got a winner.”
— Nir Eyal, NirAndFar

15. “The best marketing trick: make an awesome product that does something people really care about.”
— Ryan Singer, 37 Signals

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Also make sure to check out Blossom, a modern Agile/Lean Project Management Tool I’m currently working on ☺