We used to discover what-to-buy ideas via “experts”: Malls, catwalks or magazines. Not anymore.

Now we are learning to trust one another more than the “experts”.

Today we are introducing a new section called “Shop the look”. It aims at helping you decide what clothes to buy. You’ll see where other girls buy their clothes they are wearing, and also you will get an idea of how those clothes might look on you.

You can check it our here: Shop the look.

Why are we launching this? Because when it comes to deciding what to buy, we are all learning to trust one another more than the “experts”. We believe good times are coming!

We used to discover what-to-buy ideas via “experts”: Malls, catwalks or magazines, they all “helped” us narrow down what-to-buy. Remember those times?

We are all tastemakers now, and we look at each other to discover new cool stuff we want to wear. Girls all over the world are documenting what they wear each day, and helping us discover new cool clothes. Also, they are helping us understand how those clothes might look on us.

* If you are sharing your own looks, you know how this works: when you upload your look, you can include links. Please include only direct links to the product pages of whatever you are wearing.