9 email automation flows for your real estate business

Janice, a realtor, has been a successful real estate agent for 20 years but has recently started to lose her clients to younger agents.

When she inquired about it, she realized that the others have been using channels like emails to keep in touch with the clients and build relationships quickly.

You might not be Janice and may have a full-fledged online real-estate business, but if you’re not using emails to communicate with your prospects, you may lose out. In 2021, an estimated 319.6 billion e-mails were sent and received daily worldwide. So, it is time to use emails in your marketing mix better!

Starting with email marketing doesn’t have to be difficult. At Mailmodo, we work with many real estate clients and know the touchpoints where emails can help you get better returns.

We also contacted freelance agents and brokers, property developers, and email marketing experts from real estate companies and agencies to understand the ground reality better.

As a result of all that research, we have created a resource that contains ready-to-use email automation flows and insights from all these experts. Here’s how it can benefit you -

⌛️ Shorten time for creating sequences with ready-to-use templates

❎ Avoid trial-and-error with industry-backed best practices and tips

🎯 Nurture long-term relationships with clients and get better referrals

What is the different email marketing flows that we’ve covered?

1. Introduction Email Flow: Sent at the beginning of your prospect’s journey with your company, this email sequence kicks off the conversation and makes way for better negotiation.
2. Property Recommendations: This email series informs your prospects about the real estate properties available throughout their customer journey. It keeps them engaged and makes browsing easier during the sales process.
3. Meeting Booked: You can send this sequence to those who have booked a meeting with you or your real estate agent.
4. Referral Program: This series can help you leverage your relationship with your existing customers to acquire qualified buyers through a referral program. You can send this sequence once or twice a year.
5. Post-Purchase: Send this sequence after the prospect completes to collect their feedback and close the deal on a good note.
6. Open House/Property Visit: Most prospects have to see a house in real life before deciding to purchase. So, when an open house tour is available, send them this sequence to get them to register for the tour and check out the house.
7. Lead magnet: If you have an online business, you may get elads via your eBooks, videos, or blogs. This sequence helps in nurturing them and converting them into paying customers.
8. New listing email flow: Send this series to sellers who have successfully set up a listing on your platform to confirm and help them get in front of potential buyers.
9. Expired listing: This series is a nudge for those sellers whose listings have expired before making the sale and reminds them to renew their listing.

Final tip

Even if your business involves selling concrete houses, your customers are checking their inbox every second hour. In such a scenario, you must use this channel to make a place in their mind.

In fact, we created this resource to help realtors like you kickstart your email marketing journey easily.

All you need to do is get a good ESP, build a list, and customize these email flows according to your need! And, if you have any queries, leave a comment or contact us!