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How To Publish Enhanced Podcasts With TapeWrite

Borja Rojano
Jun 8, 2016 · 5 min read

Audio is a fantastic medium. It is far more intimate and personal than video or text and it is perfectly suited for long form. On the other hand, audio is consumed when we cannot look at a screen and this makes it very difficult for listeners to remember or take action based on what they hear.

We solve this problem by allowing publishers to add timeline notes to the audio with the information that they would normally add in the show notes, but attached to specific points of the audio. And you can embed them everywhere, like here on Medium:

Step 1, click on “Create Tape”

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Step 2, upload or import your audio

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Step 3, add a cover image, title and description

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Step 4, add cards

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And here is how you add text. You can also include links in it.

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Step 5, publish

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Your public tapes will appear on TapeWrite

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Be everywhere

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Be social

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Source: giphy.com

FAQ

Nor should they! The beauty of audio is that you can consume it when your body is busy and your mind is free (driving, cooking, rocking your kid so she finally sleeps) but it often happens that you mention a link, an article, something your audience may want to interact with. It is super handy to present the information right alongside the audio so they can bookmark the card and retrieve it later.

Cards also give context to your audience before, during and after the actual playing. One thing we get from our beta testers is that they like to browse them a bit to get a taste of the content. It also helps them navigate the different sections.

Does this mean a lot of extra work?

Not really, it is in fact the same amount of work you would need for creating your show notes. The only difference is that with TapeWrite you parse them and add them do different points. You can be as exhaustive or as brief as you want. If you want to add just one card with the cover image, it is entirely up to you.

What are the best practices for publishing on TapeWrite?

Difficult question. This is a creative tool, limited only by your imagination. One rule of thumb you may want to follow is to add one card per section of your show, so you divide it into navigable chapters. For each of those cards, you can add any relevant information you want your audience to remember, or simply a section title.

Feel free, however, to experiment. We did not design TapeWrite for transcript audiobooks but it turns out it also works (thanks Darcy Conroy).

Is the content in the cards SEO ready?

You bet!

How can publishing be free? Where is the catch?

There is no catch. Our mission is to empower quality journalism and storytelling, and that means getting publishers paid. We want to help lots and lots of creators to make a living and take a teeny tiny cut out of the revenue to pay our team a decent salary and keep the servers going.

Will you cross to the dark side and start selling listener data to advertisers?

As long as I am CEO, never. I am ideologically against that business model and so is my team. We believe in subscription models for content. If you want to include your own ads, as podcasters do today, it is entirely up to you.

Will I get statistics about listeners?

We aim to give you the best aggregated data in the industry, and are working on that at the moment. We will not give you individual data about your listeners, although we may consider an opt-in way for them to share their info with you.

Please reach out to me if you have any more questions. Have fun creating!

Borja on behalf of my awesome team.

Building TapeWrite

A new kind of audio publishing for journalists and…

Borja Rojano

Written by

var me = { gig: ‘dad’, gig2: ‘European Patent Office’ , passions: [ ‘musician’, ‘martial artist’, ‘javascript’ ]}

Building TapeWrite

A new kind of audio publishing for journalists and storytellers.

Borja Rojano

Written by

var me = { gig: ‘dad’, gig2: ‘European Patent Office’ , passions: [ ‘musician’, ‘martial artist’, ‘javascript’ ]}

Building TapeWrite

A new kind of audio publishing for journalists and storytellers.

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