Why we move into a more human-centred design studio.
“Building Wonderland” is a series of short essays about running a digital studio, our design philosophies, and the hurdles we overcome as Wonderland continues to grow. Written by Martijn van der Does — Managing Director of Wonderland.
Recently, we at Wonderland have decided to no longer take on specific branding requests from businesses. Wonderland started out as a company whose focus was on creating both outstanding user experiences and awesome branding to match, but this year has seen us receive mostly website requests rather than branding. But if we’re honest, customer experience is our favourite anyway.
Therefore, we will now focus our work more on designing and improving digital customer experiences. This is not only as a result of receiving more of these kinds of requests, but also because we get a kick out of helping companies to succeed in the digital arena. From last year we have started to see the fruits of our labour as designs that we created and implemented have contributed to a 30% increase in customer bookings. This was done simply by getting into the mind of the customer and reacting to the ways in which they behaved on the website. This helped us to identify what tasks they would do first and which they found less important.
By starting out with these tasks, we could set a solid blueprint for the website which was not only beautiful but also delivered the client greater online revenues. Brains and beauty.
Wonderland has migrated increasingly into an area whereby just focussing on UI and UX, instead of brand books and guideline, has helped our clients to make more money as well as save their costs online.
“If you can make your client more money, they’ll hire you. If you can help your client cut costs, they’ll hire you.”
Just the other day, The Huffington Post wrote the article, “How Digital Experience Leaders Grew 276% Greater Than the S&P 500.” Statistics don’t lie and companies who invest more in the digital customer experience are winning. In a recurring theme, companies with poor user experiences lack cross-organisational collaboration, often treating customer contact points as separate entities. Not surprisingly, these companies end up with bad digital designs.
Wonderland will now move into a more human-centred design studio in order to better create customer experiences for the web of tomorrow. We will run experiments on how to do certain things on the internet faster and better and will share this knowledge on our new interactive design blog: TOD (Thoughts on Design).
We’re really excited to help companies achieve more with design and improve their overall digital customer experience. As said in my previous article, if users are faced with a pretty website but have no clue how to use it, they are likely to turn to your competitors instead.
Written by Martijn van der Does — Managing Director of Wonderland.
