Built By: Jennifer Lum

Jennifer Lum came to Boston from Toronto and in 2005 began working with a company called m-Qube, an early innovator in delivering ads and content to smartphones. In adtech and publishing. This was pre-iPhone, remember, but mobile advertising was heating up. In 2006, California-based Verisign acquired m-Qube for $250 million.

“Growing up in Canada, I was fascinated by how things happened at a faster pace and on a greater scale in the US,” Lum said.

Since m-Qube, she’s gone on to found two companies and has participated in several more as an angel investor and startup advisor. She was VP of advertising operations at Quattro Wireless, acquired by Apple in 2010. After that, she started Adelphic Mobile, a demand-side platform for mobile advertising, acquired by a subsidiary of Time Inc. in 2017. Her latest startup, forge.ai, is developing a platform for gathering and processing data to fuel artificial intelligence.

She credits the scale and speed of US technology entrepreneurship with supporting her success so far. And, she said, the people involved in Boston’s startup scene have helped, too.

“M-Qube was being led by a stellar management team — Jeff Glass, Jim Crowley, Eswar Priyadarshan, Mike Troiano, and Andy Miller,” Lum said. “I wouldn’t have been able to find an opportunity to learn from a team of that caliber in Canada.”

Written by: Galen Moore

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