Original: My son has $23.6 billion. How is yours doing?

Ken Rosen
3 min readMay 25, 2015

[Folks, thanks for the reads and kind comments. If interested, the story below inspired a more-practical post on what leaders with a modern game and model-oriented mindset can do if the story below resonates. I look forward to your thoughts.]

My son has $23.6 billion. $7.2 billion in cash.

He also forecast Airbus’ failures with their A380. He’s a rabid fan of the plane and sings its praises constantly…the suites, the capacity, the range. But he doesn’t use them for his own airline. He’s not alone. As this NY Times article notes, no airline in the U.S., South America, or Japan is going long on A380s.

Kalo (not his real name) started his dynasty for $0.99. Perhaps your kid did the same because his net worth comes by crushing the iOS game Air Tycoon.

Far more important: I believe his experience with Airbus’ A380 tells us about how the next generation will make strategic business decisions.

I’ve been waiting to write this post for >10 years. Because I’ve been waiting for a mainstream article about the market success or failure of the Airbus A380 for over ten years. Why? Airbus started the A380 initiative around the same time Boeing started the 787 initiative. In that distant time — before iPhones and Amazon Prime — I came across an article noting this…

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Ken Rosen

Performance Works: Former CMO now solving problems that matter for CEOs & CMOs, e.g. target markets, team performance, exec coaching, Big Data, verticals.