Buy The Dip — Sell the Cul-de-sacs

“Almost everything in life worth doing is controlled by the dip.”

In his book “The Dip”, Seth Godin noted that everything in life worth doing is controlled by the dip. “The dip creates scarcity. Scarcity creates value,” he continued.

You can watch the video form of this at BullAcademy.org on YouTube.