Member-only story
SoFi Stock Valuation 5X Rise Explained
This is how a company goes from trading at $6 to $30 in just 1 year.
How does a company that was trading at just $6 a share become worth $33 billion only a year later? SoFi’s insanely fast rise of 5X in valuation in just a year has once bears begging bulls for a piece of the pie. The big question is whether that price makes sense for what SoFi is becoming. Today, we’ll unpack the business, do quick valuation math, compare peers, and look at what Wall Street thinks.
What SoFi Actually Does
SoFi is a digital one-stop shop online bank: spend, save, borrow, invest, plus a tech platform under the hood that powers other financial firms. Think bank, brokerage, and payments infrastructure all in one. It’s designed to cross-sell within a single app, leveraging a loyalty loop SoFi calls the Financial Services Productivity Loop, which we’ve covered a whole lot on this channel.
Why Investors Are Excited Right Now
The growth numbers are strong. In Q2 2025, adjusted net revenue hit a record $859 million, up 44 percent year-over-year. GAAP…

