Why we built SalesDuel

These are the people who represent the heart and soul of your business.

They’re the ones hitting the phones, hitting the road, and hitting send. They’re tracking down anyone who can help them hit their numbers. They’re the interface, the representatives, the ambassadors of your organization.

The journey can be thankless and repetitive. We think they deserve a little bit more of the spotlight.

They’re why we built SalesDuel.

Gamification has been around for years as a solution to motivating metrics-or-die teams. And while most see enterprise gamification as unlocking badges and levels, we took a different approach modeled after one of the most successful competitive technology platforms in history: Fantasy sports.

Instead of rallying around a starting lineup of pro athletes you’ve likely never met, SalesDuel empowers businesses to create an engaging atmosphere that highlights the people you’re sitting next to everyday.

And after beta testing, we’ve seen it provide the following value:

  • Increased activity logging. “Nobody wants to be low on the leaderboard come Thursday” was a favorite user quote summarizing the competitiveness impact. The enterprise client had an adoption problem: Reps on the road would wait until Friday—best case scenario—to log notes about the client visits they had throughout the week. Some never made it in the CRM. SalesDuel changed that behavior, providing leadership with a better forecast.
  • Transparency in performance. When offices put SalesDuel on TVs in high traffic areas, it becomes a centerpiece: Who’s doing well? Who’s winning? Where am I? Where’s my team? There’s a broader vested interest in company performance when it’s easy to see.
SalesDuel in the wild.
  • Breaking down geographic silos. The next level of value comes beyond just one TV in one office: We’ve seen SalesDuel as a unifier across geographies or departments. It’s been used as New York vs. Boston offices, East Coast vs. West Coast teams, or U.S. vs. Europe performances.
  • Empowering individual contributors to motivate. This is a cultural impact. Now anybody at an organization can create a game, rather than having to funnel SPIFs through operations. One of the more popular games comes from rewarding the Top 5 individual contributors from the Tournament by making them team captains for the next Tournament.

We built for simplicity and flexibility: Anything recorded in the CRM can be something you’d score points for in a Tournament. So let’s say you’re low on Cold Calls (Notes) this month: Now it takes 30 seconds to create a Tournament, invite coworkers to join and draft salespeople, and get started for the next month.

We quickly found Tournament incentives need to be driven by more than just notes: User feedback guided us to adding in Appointments, Opportunities, Submissions, and Placements to score points against. Jobs and Candidates are coming soon to fulfill the recruiting and delivery experience.

If you’re interested in giving SalesDuel a try, it’s free for 30 days at SalesDuel.com.

We’d love to hear the type of Tournaments you’ve set up below in the comments.

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