Social Media Style Guide for Journalists

A free guide for all journalists and writers

April Fools’ Day
Also April Fool’s Day. Traditionally observed by news outlets by spreading as much misinformation as possible.

Arcane remnant of Old English. Avoid where possible.

Preferred, but optional.

Benny Johnson

Used primarily by news outlets as a wry commentary on the state of journalism.

Standard-bearer for the ideal manifestation of journalism.

capital letters

As unpaid interns have gone out of vogue crowdsourcing has become the favored method of soliciting unpaid labor.

Ellipses can be useful for ending thoughts you don’t have the intellect to finish.

fanboi, fanboy
Prefer fanboi when lying.

good tweet
Phrase used to indicate a bad tweet.

Hacker News
A good place to promote incredibly offensive articles.

Term used to indicate articles longer than 800 words.

Henry Blodget
Publisher of Business Insider, dog.

Acronym for “in case you missed it.” Typically used to re-promote articles of low quality that failed to meet pageview goals.

Used to indicate something that is not true.

lmao, lmbo
Are you Max Read? Then it’s lmao.

manual RT
A technique used by journalists who don’t know how to use Twitter; avoid at all costs.

Clearing house for writing no publication in their right mind would run.

Modified tweet. Used to signal a quote that has been edited to fit Twitter’s 140 character limit, often without regard for context or intended meaning.

Pando Daily
A startup marketing company often mistaken for a news publication. Avoid.

A community of pedophiles and misogynists; used for free publicity by the morally bankrupt.

Shorthand for “something.”

social media editor
A lifestyle, not a job title.

stand by for news
Phrase used to create hype for news that would otherwise be ignored.

Shorthand that roughly translates to “part of a thought.”

See trolling

See troll

uhhhh, ummmm
Often used to preface good counterpoints.

weird twitter
A collective term for a subset of Twitter users who are not funny.

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