Is Video Marketing Really That Important?
A breakdown of why it’s so important to create engaging videos for your business
Video is the king of content. According to a study conducted by Cisco, 82% of all consumer IP traffic will be video by 2021. And live streaming…well that will grow 15-fold by 2021, making up for 13% of all video traffic. So it’s safe to say, video definitely needs to be part of your marketing plan. Does this surprise you? Probably not! Since video was first broadcasted in the late 1940s, humans have been glued to the tube.
The history of video marketing
By the early 1950s the first three major networks (NBC, CBS & ABC) began national programming. And at this time, even though video was in black and white, had poor reception, and was basically the radio with talking heads — people were fascinated and they couldn’t get enough! TV antennas sprung up all over America and companies started investing in commercials & jingles to grab people’s attention.
Below you will find a popular 1950s commercial from Robert Hall Family Clothes.
The accessibility of video worldwide
Video has made an insane transformation since the 1950s. Not just in video quality but also in distribution. According to Cisco’s calculations, there will be ~27 billion devices and connections globally by 2021. If you take that number and divide it by the projected world population in 2021 (~7,718,256,830), that’s around 3.5 times more connected devices than people.
With this many connections happening in just four years, it’s easy to see how much the internet is transforming the distribution and accessibility of video content.
How many businesses have a video marketing strategy?
Businesses have caught onto this trend and are investing more time and money into video marketing than ever before. Earlier this year, a company called Vidyard spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams. They wanted to create a Video in Business Benchmark Report so businesses can compare their video marketing efforts to that of others. The infographic below summarizes their 16 greatest findings.
If you want to get the full report, you can visit this website to download it!
Ways to create quality video
If you’re feeling late to the video marketing party, don’t feel bad! The infographic above included 500 companies that already create video for their marketing efforts. So, far less businesses have in-house staff devoted to making video than the infographic suggests.
If you’re a small business that needs to up your video marketing game, there are a lot of inexpensive ways to do it! And because video is getting more and more important, there will be a lot more video making tools & services popping up over the next few years. But if you want to get started today, below you will find three free & easy-to-use video creation tools!
1. Lumen 5
Lumen 5 is a really cool tool that allows you to repurpose your blog posts and make engaging videos. All you need to do is copy and paste the URL of a blog post into the Lumen 5 video builder. It will take the content of the blog post and make an editable storyboard. It will also automatically add visual media based on the subject matter. Then, all you need to do is edit the storyboard, add music and you’re done!
Click the link below to try it for yourself!
2. Adobe Spark
Adobe Spark makes it easy for anyone to transform their ideas into stunning visual stories. Whether you’re posting to social media, creating an infographic for a blog post, developing a landing page or making a video — all of it can be accomplished in Adobe Spark.
In the post below, you will learn about all three content creation options Adobe Spark provides. For video, Spark lets you to create a voiceover to create extremely engaging content for your business. If you have something to say, use this platform to preach it — you won’t be disappointed.
As an example, here’s a video from Adobe Spark that dives into storytelling. It also gives a good overview of how to tell a story using their platform. One of the most powerful integrations this platform has is the ability to pull from a ton of free media so all you have to do is tell your story and Adobe Spark will do the rest!
3. iMovie
In a previous post my team at Buoy Ventures outlined some tips & tricks of iMovie. Using iMovie on your iPhone or iPad is a great way to create videos easily from any device. This way you can quickly and easily post on your business’s YouTube Channel or Facebook page with minimal effort. Check out the post below to learn how you can use iMovie to make some great videos for your business.
Hopefully with these three tools you will be able to catch the attention of your audience. Video is the king of content and with ~27 billion devices and connections globally in just four year, why not get started today! 🎥
Thanks for reading! Do you create videos for your business? Or are you new to video marketing and need some advice?
Let me know in the comments below! 🤗
