Printing the one thing more valuable than money
A mentor once told me there are three motivators that convert attention into action: money, fame and access. Today we officially launched our “Putting a Price On Social Video” report, a game-changing 90-page guide that provides all the motivation sports clubs need to fulfil the unrealised commercial potential of their social media content.
The main goal of this research report is to share how sports clubs can make money from social video content in their sleep. Our unique focus on creative performance analysis, details the trends that will make your content famous. And it has been written in a way that makes it accessible to commercial and content teams on both sides of the brand partnership , with sponsors understanding the ROI of their social video exposure for the first time.
If that got your attention, here’s why you must make purchasing this report a priority action for your organisation.
Money. We have created, tested and validated a valuation system build for social video. It puts a realistic and repeatable brand exposure valuation on the content clubs are currently freely posting for fans to enjoy. The 1,000 videos directly analysed in this report is worth £3.5m across the nine featured kit supplier brands.
Using the same brand value algorithm and data from our Discovery Platform tracking technology, we have estimated that £88m in kit supplier brand value was generated by Premier League clubs last season.
Our methodology can be applied to any sport, any team and any video posted on social media that features a sponsorship brand partner.
Fame. Our creative performance analytics defines what your best performing content was, why it was so popular, ways to replicate that success and how it compares to the competition. Every video featured in this research report was analysed against 48 creative criteria benchmarks.
There are 40 pages of club-by-club analysis, 20 creative trends every club should be doing and 10 recommendations for both clubs and their brand sponsors to adopt if they want to optimise the performance and value of their social video assets. We’ve benchmarked the influence of elite European teams and leagues, the performance of domestic clubs, and analysed the popularity of 475 players and club management teams.
Access. This report is your golden ticket to unlocking the commercial and performance potential of your social video content. Knowing its secrets will give you an edge over your competitors. They do not truly understand the influence and value of their own content. They will look for cheaper solutions and come up short when they cannot find anything like our range of insight and valuation transparency.
More than facts and findings, this report is also a new framework of performance reporting that benefits both the club and the sponsor brand. We believe that clubs must invest in social video intelligence to prove and improve performance. Creative content analysis leads to sponsorship value KPIs, that in turn informs the sponsorship partner of the brand value they are receiving. The cycle is then completed by feeding back into the content teams to improve both the fan engagement and commercial value of their social videos.
So what is the one thing more valuable than printing money?
Value. More specifically, it is creating value in the first place that inspires the other actions detailed above.
The value we place in this report is reflected in why we chose to share it in print form. Each customer will receive a beautifully designed 90-page report. It is important to us that you have an enjoyable and impactful reading experience.
Every organisation that purchases this report will be given the opportunity to tell us what they want to see analysed in the 2016/17 edition. Requests we’ve already received range from including clubs from multiple sports (we track 10,000 teams and athletes across 20 sports) to shirt and training ground sponsors (whose higher average video brand exposure means higher valuations) and analysing the value of content across an entire season (which means discovering a true partnership value of social video assets for the first time).
Our own commitment to providing value extends beyond our report customers. Burst Insights has been tracking the social video performance of 10,000 sports brands for more than three years. Over the coming weeks, we’ll be sharing lots of advice and insight on how you can improve your content performance, and value as a result.
If you think this report can help you achieve your commercial or creative goals, please visit www.burstinsights.com to purchase the report or email me on simon@burstinsights.com for more details.
