The ultimate guide to the best #worldemojiday brand videos & GIFs on Twitter
Today, Sunday July 17th, is World Emoji Day and brands all around the world have been celebrating this annual feat with varying levels of creativity on social media. What’s fascinating to me is the emoji is not new but it just keeps growing in popularity and is now one of the most universal forms of communication around the world.
FOR THE FACT FANS:
The emoji first came in to existence in the late 90’s by NTT DoCoMo and is regulated by the Unicode Consortium but now almost 20 years later, 6 billion are sent every day. Emoji was Oxford Dictionaries ‘Word of The Year’ in 2015 and with 972 emoji characters to choose from there’s clearly something for everyone!
We didn’t get the chance to look through all 6 billion today, so below is just a few brand tweets that caught our eye from around the world. (Note: They have in addition been ordered by sector and volume within each sector)
HOW WE DID IT AND HOW YOU CAN TOO:
Each tweet was found in seconds with a subscription to the Burst Insights social video intelligence platform, using just the keyword search tool and #worldemojiday. If you want to do the same for a campaign, just say hello@burstinsights.com and we’ll get you set up. If you found this useful please share with #brandemojiday, follow @burstinsights on Twitter and subscribe to our newsletter for updates. PS. If we’ve missed any just let us know and we’ll get them added!
TECHNOLOGY
Android
Apple Support
Windows
Amazon Video UK
Logitech
Samsung Mobile India
Vodafone India
FOOD&DRINK
Starbucks
Mcdonald’s Australia
Subway
Pepsi
Pepsi Canada
Coca-Cola GB
Coca-Cola Ecuador
Coca-Cola Philippines
Peeps
SPORT
NBA
MLB
Australian Open
Detroit Lions
Team Sky
Schalke 04 USA
Arizona Diamondbacks
St Louis Cardinals
ENTERTAINMENT
Disney
ITV2
ITV Be
First Dates
CHARITY
The BHF
Macmillan Cancer
FASHION
Lyst
Boohoo Man
TRAVEL
Royal Caribbean
Congratulations, you made it to the end! If you found this useful please share with #brandemojiday, follow @burstinsights on Twitter and subscribe to our newsletter for updates. To get in touch and start a platform trial get in touch on hello@burstinsights.com and say you found us through this article!
