Finding love is as easy as 1, 2, < 3

A behavioral scientist’s guide

Busara Center
The Busara Blog
2 min readFeb 14, 2020

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The word scientist and heart-throb do not often go hand in hand, which is why we are looking to remedy that situation. Contrary to popular data, we can confirm that we are a passionate bunch, capable of crooning statistical tunes to the point of sweet validation. Here is our three step guide to snagging a date this valentines day.

  1. Understand yourself and your audience

We know our stunning physique, laptop crunching shoulder slump, and not-so-sun-kissed skin, do not always stop traffic. Therefore, work from a point of strength. Woo your potential partner with a line steeped in corn, and bound to invoke a laugh (or sympathetic groan).

2. Apply your strategy

Now that your wit has elicited a smile, do not lose momentum. Timing is everything! As you ride the high of your win, blind to everything that could go wrong, spotlight your BeSci knowledge and start an engaging conversation.

3. Test for impact

The end is in sight and all you need is to seal the deal. A date leads to rigorous testing of relationship suitability. Take a deep breath and make the ultimate plunge, just ask.

If the above outline does not immediately impact your isolated situation, remember that behavioral science is all about iterations, working out kinks and identifying flaws to gain a specific outcome. Keep at it and eventually you just might get to say those five little words, and mean them! Have a great #behavioralvalentines.

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Busara Center
The Busara Blog

Busara is a research and advisory firm dedicated to advancing Behavioral Science in the Global South