The Busara Blog
Published in

The Busara Blog

Off the Record #4: Understanding Valentine’s Day

A Behavioral Science firm’s approach to the holiday of Love

Photo from

1. What are people’s expectations of Valentine’s Day?

2. How do peoples own preferences compare to their beliefs about other’s preferences for Valentines Day?

2. What do people look for in a partner?

3. What love language do people prefer when they feel down?

A final note

With this in mind, each “Off The Record” post provides access to the full findings from our studies, freely available here.

Access the full data relating to this post here.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Busara Center

Busara is a research and advisory firm dedicated to advancing Behavioral Science in the Global South