Digital Transformation: the Crucial Role of Business Analysis

If you don’t know where you are going…

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Table of contents

1. What is digital transformation?
2. Why should we talk about digital transformation?
3. Why do digital transformations fail?
4. How can a business analyst make a difference?
5. What can you do as a leader?
6. What can you do as a business analyst?

1. What is digital transformation?

We hear the buzzword “business transformation” everywhere. It has become almost expected of any organization to announce they are on their digital transformation journey. What does it mean?

There are many definitions of digital transformation. This abundance points to a broad interpretation of the term. The ambiguity of these statements reflects vague expectations of many organizations embarking on their “digital transformation journeys”.

According to the CIO magazine, “digital transformation marks a rethinking of how an organization uses technology, people, and processes in pursuit of new business models and new revenue streams, driven by changes in customer expectations around products and services.”