The Top 7 Valuable Reasons Businesses Should Use Video Marketing
Using video marketing in your business can be a great way to get more views and more customers, but it’s always helpful to have a specific reason why you’re doing it and what you expect to get out of it.
This list of the top 7 reasons businesses should use video marketing will help you decide if this is something you should pursue, as well as give you an idea of how much time and effort are required to create effective video content. Let’s get started.
It is more effective
According to research, when it comes to landing on your intended web page, 36% of viewers stop watching a video when there are less than 20 seconds left. This means if you want your audience to watch a complete video, you must maintain their attention and not get lost in long-winded content.
Make sure your videos are brief (1–2 minutes max) with a strong call-to-action. It’s easier than you think: Having trouble putting together an animated presentation?
When done right, making a professional video is surprisingly simple and affordable. Tech firms like Animoto let you create high quality videos using images and music that can be edited in minutes for as little as $5 per month.
Videos are easier to distribute
Whether your content is for B2B (Business to Business) or B2C (Business to Customer), videos can make it easier to communicate with your target audience. It’s hard to believe, but most people on social media only watch videos that catch their eye.
In other words, your video needs to be interesting enough so that viewers click on it. If you aren’t creating engaging video content (or any other type of content), then you’re missing out on an opportunity to attract new customers, especially if you are in a highly competitive market.
They can be cheaper than other marketing channels
If you want to be able to spend less money for better reach and an improved chance of attracting new customers, video marketing may be a good option. According to a HubSpot survey, 72% of businesses that produce video content say it’s generated leads for their business.
Another HubSpot report shows that companies are seeing a 32% lift in leads when they include video in their content strategy. And 60% of B2B companies report using video as part of their marketing strategy and those who use it see lead generation grow by 46%.
Videos appeal to your target audience
The fastest way to capture someone’s attention is through video. According to research conducted by Google, 60% of viewers will watch a video they like, while only 20% will click on an ad they like. This statistic alone makes a strong case for your business to use video marketing — but let’s take it one step further.
Studies have also shown that people remember something better when it’s seen as opposed to when it’s read or heard. The visual element of videos is what appeals to most people and that’s why videos are more likely than images or text combined to captivate your audience.
It increases conversion rates
It’s common sense that video produces results. Users are 2x more likely to buy a product online after watching a video ad. It’s not only easier for them to engage with your product, but they’re also able to learn about it more quickly.
With more time spent on your site and an increased interest in your company, there is little doubt as to why video marketing is increasingly important and will continue to grow as we move forward in technology.
Videos can increase brand awareness
A study by Animoto found that businesses with a video marketing strategy saw an 88% increase in their customer’s awareness of their brand. An additional 40% of customers surveyed said they would choose to purchase from brands that use video marketing over brands that don’t.
In a competitive market, business owners must have a comprehensive plan for building brand awareness. Studies show that customers are more likely to buy from companies whose products and services they know about, which makes having an effective video marketing strategy essential for growth and success.
Videos can be personalized: Personalized video marketing is an easy way to connect with your audience on a much deeper level than many other forms of advertising or promotion.
Consumers are engaged with video content
According to a recent study from Cisco, by 2017, video content will account for 69% of all internet traffic. Today, online users watch 100 million hours of YouTube videos every day. And that’s just one source of web video content.
With all these videos available, it’s clear that people enjoy watching them. And it makes sense because people like to see things they can relate to and connect with in some way or another.
That’s why watching how-to guides on YouTube can be useful when doing your own DIY project at home or getting help on a specific matter you’re having trouble with through Q&A videos on sites like GetSatisfaction or Udemy.
Conclusion
In business today, things happen fast. To keep up, you have to run fast. As a business owner or manager, you must stay on top of trends and technology so you can move faster in business and go ahead of your competition. With video marketing, using video in your day-to-day operations will help keep you ahead of your game as well as broaden your customer base.
Video is a powerful tool that can be utilized by any size or type of business and has proven itself as an effective tool for reaching more customers with valuable information about products and services, building trust with new audiences, and strengthening relationships with existing customers.
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