Loans? Insurance? Computer Care? Where Do They Connect?

Imagine someone asked you to completely change the way you do business. Then they offered you insurance to make sure that the business changes you were taking on would work. Would you do it?

Your answer is probably “yes”, if only because of the insurance component. Or maybe it’s still no because change scares you, but the insurance part at least made you consider the idea.

There’s a fascinating article in TIME magazine this week, about how in poor countries where insurance is a new idea it’s viewed with suspicion. The very idea that you are protecting against bad things happening makes insurance a tough sell, even if the ‘price’ is free. Even when, as in the case of poor people receiving micro-loans, it clearly improves their lives! Look; it’s universal: change is hard. Change needs to be managed. But how can you manage something that’s new to you? Seems hard, right?

One part of our company offers managed computer care for small business. Another does traditional break/fix computer care in New York City. The managed computer care option is almost always a lot cheaper and keeps them running better, yet we find that when New York City businesses hire us to handle their computer care they almost always opt for the break/fix model.

Why? Because change is hard to accept, even when it makes sense . . . even when the change is good for you. Even when the change saves you lots of money.

But change is coming. More and more. Embrace change; it’s way better than having change squeeze you.