Pixar’s 22 Rules for Phenomenal Storytelling

Jeff Yablon
Business Change and Business Process
2 min readOct 30, 2014
Pixar's 22 Rules for Phenomenal Storytelling

The guys at Pixar have storytelling down to an art. In fact, the creators of the animated films with the widest appeal of the last twenty years or so have turned storytelling into not just art, but science, too. Here are Pixar’s 22 Rules for Phenomenal Storytelling:

[tabs slidertype=”top tabs”] [tabcontainer] [tabtext]22 Rules[/tabtext] [tabtext]Characters Matter[/tabtext] [tabtext]Be Fun[/tabtext] [tabtext]Rewrite …[/tabtext][tabtext]Fill in The Blanks[/tabtext][tabtext]Simplify[/tabtext][tabtext]Create Challanges[/tabtext][tabtext]Start at The End[/tabtext][tabtext]Imperfect? GOOD![/tabtext][tabtext]Getting UNstuck[/tabtext][tabtext]Deconstruct/Reconstruct[/tabtext][tabtext]Keep Talking[/tabtext][tabtext]OBVIOUS is BORING…[/tabtext][tabtext]…REALLY Boring[/tabtext][tabtext]Testify![/tabtext][tabtext]Be Real[/tabtext][tabtext]Identify[/tabtext][tabtext]Details Matter[/tabtext][tabtext]Trust Yourself[/tabtext][tabtext]Surprise![/tabtext][tabtext]Learning= Winning[/tabtext][tabtext]When COOL is Cool[/tabtext][tabtext]Extra Fluff? No[/tabtext][tabtext]Picture Credits[/tabtext] [/tabcontainer][tabcontent] [tab]

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Wouldn’t it be great if you could talk to Pixar about your content marketing efforts?

Sadly, while Pixar is great at making content, they aren’t in the content marketing teaching business. Fear not; we’re going to break down storytelling and content marketing for you, one step at a time.

would you rather listen?

From characters to creation process to why mistakes can be a good thing to when you should add extra fluff to your content, we’ll dissect the things that make for great content and great content marketing. So get started by clicking through the Pixar’s 22 Rules for Phenomenal Storytelling slides, and then we’ll pull it all together for you. We’ll be adding a few extras, too, because while people love cartoons, there’s more to content marketing than just keeping your audience entertained.

Or is there?

Can’t wait to get your content marketing rolling, or want to make sure you don’t miss anything? Contact The Answer Guy here, or just fill in this form to say hi:

[wysija_form id=”3"]

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