Virtual VIP Newsletter, June 2009
Virtual VIP Tips
June 2009
PC-VIP Inc./ Virtual VIP Business and Computer Care for Those with Better Things To DoNew York City . . . and Your Desktop!
Welcome to the June 2009 issue of Virtual VIP Tips. We try to say “hi” this way about once a month, and I want to say that I’m always here if you need help, too. Read on, and have a great day!Sincerely,
Jeff Yablon
President & CEO
PC-VIP Inc./Virtual VIP
Gimme a Quarter!
Actually, feel free to do it . . . but I need at least 35 cents . . .
I’ve quoted Seth Godin before. The man is one of the most amazing marketers of all time, which may bother you at some level, but should absolutely earn your awe and respect.And . . . I kid you not, Seth is so good at what he does that he has an action figure. I’ve seen it in a store in Manhattan. And yeah, I’m guessing he had it made as a marketing gimmick. I say “good for him”.Recently, Seth wrote on his blog about a panhandler with an ingenious play. The short of it was that after exchanging four quarters for the man’s dollar bill, he was asked for a quarter. Too late to say he had no change!
Getting people’s attention in the business world has become just like this. No one is listening, no one wants to be interrupted, and every approach is viewed suspiciously. But once you’re in . . . well, you’re in.
So get in. Find ways to be helpful to strangers, and they’ll want to engage you in return. Do it like a mercenary if you must (do it more altruistically if you can), but do it. Reach out. Make friends.
Oh, and if you want to give me a quarter (you’re here already, after all), just send it to me via PayPal: jeff@pc-vip.com. But since they charge 30 cents for the transaction plus a piece of the action, I’ll need at least thirty-five cents, to keep four.
Let us help you get your thirty-five cents, by the way . . .
Just in Time!
When Else Would You Buy Something?
How much inventory do you carry?
Just after World War II, Toyota did something that was considered groundbreaking: they started building cars when they need them for sale, rather than months ahead of time for later distribution. Of course, that means they had to change the way they took possession of parts, too, and how they engaged their labor force.
Ever notice that employees are like car parts? They sit around until you need them, and only then do they get used. The benefit to you is that by having them on hand you can use them as you wish, but you have to pay them to be there.
Even if they do nothing.
I’m not suggesting you fire all your employees and going to an all-contractor business model, even if it’s one I believe in. I’m saying that the world is changing, and you have to be ready for whatever it throws at you. It’s kind of being that contractor. Which we all are. All of us.
It only took sixty years for the reality that Toyota figured out to sink in.
Virtual VIP can help you negotiate this changing world. And the price of admission? Let’s start with that thirty-five cents!
About Virtual VIP PC-VIP Inc.
Business and Computer Care for Those with Better Things To Do Virtual Assistants, Business Coaching and Consulting, and Rent-a-C.O.O. Services
New York City, and On Your Desktop
PC-VIP Inc. +1 646 827–3800
In This Issue -Gimme a Quarter!-Just in Time!
Spotlight
Watch Those Markets!
Most experts agree that the stock market has bottomed out. Most non-experts, too.Oh, and good luck deciding which is which. I stopped trying to figure out the markets a long time ago. I’m still in, mind you, but I accept that it’s a crap-shoot.
And I can’t be more specific than that; it’s just like being in a casino. Do some research and show me some professional pundits with a consistent winning record over time. I won’t hold my breath waiting for you.
One of our clients pointed out that on June 1, the day when General Motors declared bankruptcy, the Dow Jones Average actually rose 220 points.
Keep your indicators rising: understand that the new economy is nothing like the old one, and that business is a different sport than you were “taught”.
Testimonial
I’m making more money, and working fewer hours. My employees are happier, and my cash flow is up.
Thanks, Virtual VIP!
-G. Green, Tucson
