Business Case Number One
This is a post I stumbled upon here on Medium.
(aka “How Stockphoto.com started”)
Definitely not your average angel round.blog.stockphoto.com
This guy needs marketing help bad, and could have used it before he asked his wife to license a quarter-million-dollar domain name.
I didn’t see anything about a business plan or marketing plan. What I read was a lot about how the domain name itself would carry the entire business, which it won’t and can’t. Google also has recently given less weight to exact-match urls, which is good info to have when you’re betting it all on the searchability of your exact-match domain name.