Business Case Number One

This is a post I stumbled upon here on Medium.

This guy needs marketing help bad, and could have used it before he asked his wife to license a quarter-million-dollar domain name.

I didn’t see anything about a business plan or marketing plan. What I read was a lot about how the domain name itself would carry the entire business, which it won’t and can’t. Google also has recently given less weight to exact-match urls, which is good info to have when you’re betting it all on the searchability of your exact-match domain name.