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Business, Entrepreneurs, Consulting

Thoughts about Business, Entrepreneurs, Consulting

My #Paid Tweets about Branding……

2 min readAug 8, 2014

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Why am I doing this and what will I be paid?

Disclaimers: 1) I have no clue about Brands, branding, never having worked on it, and hence this may be taken with a barrel of salt. 2) Punctuation and all mistakes are my own only 3) Yes, I have been promised a lot of freebies for this, however it is still vague and being negotiated.

Sometime in the last week of July 2014, sharing lunch and Chitresh Yashesh and Kiran — Chela, IdeaMan & Guru who have worked together/still do also at times, work I mean (because, do brands work?) asked me, moi on Inputs of how the 15th Anniversary of chlorophyll was being planned and celebrated.

Dumb, that I am, said ‘Brands need to be humane too’; given that chlorophyll as a brand has been in existence for a long time, the founders Kiran and Andy are well known, however the humane touch over the years has to be shared — Like Kiran likes to trek, Andy loves poems, there is someone who designs Tee Shirts and so on..

This was taken at face value and extremely seriously. Apart from the ‘Corporate Branding’ Panel that is happening, they decided to try out a lot of ‘After Hour’ stuff also.

Over the next week, you my followers will receive some additional tweets on such gyaan from me and hence request you to bear with me. AND yes maybe all of us can learn something.

As and when I am paid with whatever freebies, I promise to share, if not in person at least on Twitter or Instagram ☺

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Written by AD

Been there. Done that. People watcher. Mindcaster. Appreciates single malt, food. Now Entrepreneur by choice. Employee by attitude.