Float: A Millionnaire Yacht for 99 euros on the French Riviera
Enjoying the luxury of a Yacht for less than 100 euros. A dream for many humans, but a huge market for entrepreneurs. By creating an app offering a booking by seats and fractionnal use, we could be able to book a yacht trip at a ridiculous price.
FLOAT, a brand new startup based on the French Riviera, announces
its launch aiming to revolutionise the world of yachting by allowing its users to book luxury yacht charters by the seat with prices starting as low as €99 per person.
Operating its own fleet, FLOAT runs its yachts on several pre-determined routes as shuttles, each cruise including time to lounge and swim from the yacht, lunch at the most prestigious beach restaurants and, of course, champagne.
Float is Using technology to offer a more efficient booking
FLOAT goal is to make the process of booking a yacht charter as easy, transparent and enjoyable as possible by both simplifying the set up process and lowering the price point through the invention of shuttles.
FLOAT trips are all inclusive, allowing for a straightforward booking process. By selling charters by the seat and allowing to share luxury yachts, making them more accessible than ever, FLOAT has lowered the price point for an individual seat to a fraction of what a regular charter would cost.
The price is 20 times lower than the alternatives.
A New Way to experience Yachting
Founded by Gualtiero Giori, CEO of 21st Luxury and former owner of Camper & Nicholsons International, and Dimitri Semenikhin, CEO of Yacht Harbour, FLOAT will start the season by operating a series of routes around Monaco and St Tropez ahead of a planned expansion to Miami and the Bahamas in the winter.
« After working with billionaires and celebrities, amongst other, for their superyacht needs as owner of Camper & Nicholsons, I wanted everyone to be able to enjoy yachting, which meant making it more accessible and simpler to enjoy, hence the creation of FLOAT. » commented Gualtiero Giori.
« FLOAT brings a level of efficiency and innovation to yachting that the sector was previously lacking. In addition to exposing a whole new demographic to yachts, FLOAT’s tech platform drastically reduces the complexity of chartering a yacht with its instant booking function and removes price as a barrier of entry. » added Semenikhin.
Jean-Jacques Boude, a former executive at leading yacht brokerage firm, Camper & Nicholsons International, was appointed by the shareholders of FLOAT to run its operations as CEO. The startup already launched severals routes like St Tropez — Pampelonne Beach, or Monaco-La Mala.
FLOAT plans to actively expand its number of routes and fleet over the next quarters. The startup is also looking to soon introduce, amongst other planned functionalities, a membership program where members would gain
unlimited access to its shuttles for a yearly fee.
FLOAT could be the new Jetsmarter by offering a more convenient booking of yachts.
An Exclusive Package at 399 euros
FLOAT is offering for 399 euros a round trip to La Mala or Pampelonne with a lunch at a private beach restaurant and transat option.
People will be able to relax in this remoted place and enjoy the beach and yacht. This option will offer a new way to experience luxury transfert and excursions.