New Audi A8 : Entrepreneurs will laugh when they will see all this Luxury

La Rédaction
Business Explorer
Published in
11 min readJul 12, 2017

The new Audi A8 made its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model want to set as a benchmark for Vorsprung durch Technik — with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.

The Audi A8 is the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production. In a market dominated by the magnificient Mercedes-Benz S-Class, Audi launched many options to take the lead

A New Exterior Design ”avec un charme fou”

The Audi A8 is defined by its front end with the wide, upright Singleframe grille and the fluid, muscular body that symbolize sporty elegance, sophistication and progressive status. This Vertical face is a signature of luxury statutory cars like the Rolls Royce Phantom or Mercedes-Benz Class S. It became a signature of Audi style. On this new A8, the grille is massive.

The Grille is a code of Audi Design

The new A8 delivers on the promise made by the Audi prologue design study launched in 2014.

The exterior design is looking like a Coupe. Before, the rear screen was describing a gentle slope like in the limousine. Now, the rear trunk is shorter to looks like a Coupe and allows more space in the rear.

The luxury sedan possesses a powerful presence — whether in the 5.17 meter (17.0 ft) standard version or the A8 L, which has a 13 centimeter (5.1 in) longer wheelbase.

This design allows a huge space on the rear seats and on the trunk. With this Coupe design the car looks more dynamic. We can clearly see all the influence of the Audi prologue concept on this final A8. The interior is more spacious thanks to this small technicals.

The Coupe design allows more space for the big brain of CEOs on the back ;)

The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end combined with the gently inclined rear create visual tension.

The unique Light Design is as complex as a Nuclear Plant

How it works

The flagship model proclaims its identity both day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce unique light animations as the driver approaches and leaves the car.

This long rear light is looking like the Bugatti Chiron or Porsche identity. In the night, this luminous line will definitely be a signature of Luxurious cars.

This Light is part of the night identity of the A8.

You will escape from your office in an Office

Compared to the predecessor model, it has grown substantially in length in both body versions.

The range of equipment and materials is extensive, with every detail radiating superlative bespoke quality — from the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents. When you turn on the contact, the air vents are opening to interrupt this pure design.

Look at this Chauffeur view ! Who do not want to be a UBER Driver after this ????

The classiest seat in the new Audi flagship model is in the rear right — the optional relaxation seat in the A8 L that comes with four different adjustment options and a footrest. In this seat, the passenger can warm and massage the soles of their feet on a unit with multiple settings incorporated into the back of the front-passenger seat. The new comfort head restraints complete the experience. The rear passengers can also control an array of functions such as ambient lighting, the new HD Matrix reading lights and seat massage, plus make private phone calls, via a separate operating unit. The rear seat remote, with its OLED display as large as a smartphone, is a removable unit housed in the center armrest.

As a CEO, you will be able to put your feet on the seat or massage them ( even if your mum said NO, Stop!! when you was younger)

The Light in the Back is like in an Opera

The HD Matrix Reading Light is definitely a WooooW Effect Option. If you like to read documents on the back of you car in the night you will love this amazing features that allows you with the tablette the direction of the light. Like a Light Technician at Coldplay Show you will be able to put light on the star that is on the back.

The Show must go on in the A8 with this Absolutely Useless amazing option

Fingertip response: you will be a lazy CEO on your car

The luxury sedan’s interior deliberately adopts a reductive design; the interior architecture is clear and with a strictly horizontal orientation. Audi carries its high quality standards into the digital age with a radically new operating concept. It does away with the familiar rotary pushbutton and touchpad of the predecessor model. The instrument panel is kept largely clear of buttons and switches. At its center is a 10.1-inch touchscreen display which, when off, blends almost invisibly into the high-gloss black surround thanks to its black-panel look.

The user interface appears as soon as the car is opened. The driver controls the Infotainment system with fingertip control on the large display. They can use a second touchscreen display on the center tunnel console to access the air conditioning and comfort functions as well as make text inputs. When the driver activates a function in the upper or lower display, they hear and feel a click by way of confirmation.

That means that the design is pure but for your comfort they created a virtual click sound and sensation to make it feel like it was a Peugeot Button.

A button or not a button, the dermatologist is going to be crazy with that….

The glass-look operating buttons respond in the same way. The combination of acoustic and tactile feedback along with the use of common touch gestures such as swiping make the new MMI touch response especially safe, intuitive and quick to use.

Even to open the door, you just need to touch the exit button

You will have your personnal assistant onboard to talk to and seduce without having Harassment Charge

The A8 can also engage in intelligent conversation. The driver can activate an array of functions in the automobile using a new, natural form of voice control. Information on destinations and media is either available on board or is delivered from the cloud at LTE speed. The extensive Audi connect range also includes traffic sign recognition and hazard information — innovative car-to-X services that draw on the swarm intelligence of the Audi fleet.

Everything is made to feel like in an office. For a CEO, Luxury is to sleep in its office!!!

The extensively optimized navigation is another new feature: It is self-learning, based on the route just driven. This provides the driver with intelligent search suggestions. The map also incorporates highly detailed 3D models of major European cities (you will need it to dream when you will not have enough money to travel after your purchase).

World premiere: the pilot-driving Audi A8

The new A8 is the first production automobile to have been developed specially for highly automated driving. The Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 60 km/h (37.3 mph) on freeways and highways where a physical barrier separates the two carriageways. The system is activated using the AI button on the center console.

The traffic jam pilot manages starting, accelerating, steering and braking. The driver no longer needs to monitor the car permanently. They can take their hands off the steering wheel permanently and, depending on the national laws ( you have a virtual assistant and virtual driver but not a virtual Lawyer….), focus on a different activity that is supported by the car, such as watching the on-board TV. As soon as the system reaches its limits, it calls on the driver to take back control of the task of driving.

Traffic Jam will be a so funny moment for you

From a technical perspective the traffic jam pilot is revolutionary. During piloted driving, a central driver assistance controller (zFAS) now permanently computes an image of the surroundings by merging the sensor data. As well as the radar sensors, a front camera and the ultrasonic sensors, Audi is the first car manufacturer also to use a laser scanner.

With all this captors, Accident Report will be done with a USB Key

The introduction of the Audi AI traffic jam pilot means the statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system. The brand’s high quality standards are equally applicable in the realm of highly automated driving. In addition, a range of approval procedures and their corresponding timescales will need to be observed worldwide. Audi will therefore be adopting a step-by-step approach to the introduction of the traffic jam pilot in production models.

A Perfect Parking Maneuver training will not be needed for your Chauffeur

The Audi AI remote parking pilot and the Audi AI remote garage pilot autonomously steer the A8 into and out of a parking space or a garage, while the maneuver is monitored by the driver. The driver need not be sitting in the car. They start the appropriate system from their smartphone using the new myAudi app. To monitor the parking maneuver, they hold the Audi AI button pressed to watch a live display from the car’s 360 degree cameras on their device.

An Intelligent Suspension that jumps before a Crash

With a whole package of innovations, the suspension revisits the very limits of what is physically possible. One such innovation is dynamic all-wheel steering, which combines direct, sporty steering with unshakable stability. The steering ratio for the front wheels varies as a function of speed; the rear wheels are turned in or against the direction of steering depending on the speed range.

The car’s handling becomes even more dynamic and precise with the sport differential. This actively distributes the drive torque between the rear wheels, complementing the quattro permanent all-wheel drive that is now standard in the new A8.

The second new technology, Audi AI active suspension, is a fully active suspension system. Depending on the driver’s wishes and the driving situation, it is capable of raising or lowering each wheel separately with electric actuators. This flexibility imparts the driving characteristic with huge latitude — ranging from the smooth ride comfort of a classic luxury sedan to the dynamism of a sports car. In combination with pre sense 360°, the car is raised with lighting speed if there is an impending lateral collision, reducing the potential consequences of the accident for all occupants.

This highly innovative suspension system obtains the energy it requires from a 48-volt electrical system. Audi now for the first time fits it as the primary electrical system in all model versions of the A8. In conjunction with the advanced air suspension for the A8, the innovative suspension concept delivers an utterly new driving experience.

!!!Don’t touch me Boy !!Don’t touch me Boy!!

In case of a Threat of a side impact, the Pre Sense technology will rise the car of 80mm to protect you. That means that your car is so posh that if it detects a ugly car with old breaks on the road it will make a moove to esquive it like you and your mother in law

An Impressive light system without personnal benefits

The Audi A8 has an impressive light system that allows it to adapt light to de not disturb others cars. It will be so pleasant to be with you on the night but your money will not protect you of people putting the full light. So class, This is the absolute Courtoisie au volant.

The Light system

The design is made to offer a soft light for others cars, even when they turn

You will be able to see where you go and where you should not go

Mild hybrid and e-tron: the drives is efficient

The new A8 starts out in the German market with two extensively reengineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The diesel develops 210 kW (286 hp), and the gasoline version 250 kW (340 hp). Two eight-cylinder versions — a 4.0 TDI with 320 kW (435 hp) and a 4.0 TFSI with 338 kW (460 hp) — will follow slightly later. The exclusive top engine version is the W12 with a displacement of 6.0 liters. (These vehicles are not yet on sale. They do not yet have type approval and are therefore not subject to Directive 1999/94/EC.)

All five engines operate in conjunction with a belt alternator starter (BAS), which is the nerve center of the 48-volt electrical system. This mild hybrid technology (MHEV, mild hybrid electric vehicle) enables the car to coast with the engine switched off, and to restart smoothly. It also has an extended start/stop function and an energy recovery output of up to 12 kW. The combined effect of these measures is to bring down the fuel consumption of the already efficient engines even further — by as much as 0.7 liters (0.2 US gal) per 100 kilometers (62.1 mi) in real driving conditions.

The A8 L e-tron quattro with its powerful plug-in hybrid drive will follow at a later date (This vehicle is not yet on sale. It does not yet have type approval and is therefore not subject to Directive 1999/94/EC.): Its 3.0 TFSI and the powerful electric motor achieve 330 kW (449 hp) of system power and 700 Nm (516.3 lb-ft) of system torque. The lithium-ion battery stores enough power for about 50 kilometers (31.1 mi) of electric driving. It can optionally be charged by Audi Wireless Charging. A pad in the garage floor transfers the power inductively to a receiver coil in the automobile with a power output of 3.6 kW.

The Price of this Beauty is like the price of any other nice car but you can DIY with this 13 technicals

The new Audi A8 and A8 L are being built at the Neckarsulm site and will appear on the German market in late fall 2017. The starting price for the A8 is EUR 90,600, with the A8 L starting at EUR 94,100.

This price will allows it to compet with Jaguar XJ, BMW Serie 7, Mercedes-Benz Class-S. But for many entrepreneurs, this car will be taken as a leasing so nothing to say about this. Many features are an included options. If the price is too high, you have 3 months to negotiate with your nearest Audi Dealer…

You can also use this 13 basics technical to DIY your own Audi A8

It is not harder than an IKEA Chair, come on…

Audi A8.

Samy SAHLI

Business Explorer. All rights reserved

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