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Business-Friendly Data Modeling

Making data models clear and valuable for the business.

The Foundation of Business-Friendly Mapping — High-Quality Data Models

4 min readSep 17, 2025

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Summary

In my earlier articles I explained how a metadata-driven data platform, dual SCD2 historization, source access views, and business-friendly mappings work together to deliver reliable, demand-driven data to consumers.

But before we can generate SQL code automatically, before we can build exposure views or perform mappings step by step, we need something more fundamental: high-quality data models.

Without them, we’re coding blind. With them, we can automate, govern, and evolve our data platform with confidence.

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Why Data Models Are the Cornerstone

Data models are not “just documentation.” They are the blueprints for every transformation in a metadata-driven platform.

They allow us to:

  • Describe what data means (logical models).
  • Describe how data is stored (physical models).
  • Translate messy source structures into consistent, business-oriented structures.
  • Enable the business-friendly mapping methodology.

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Business-Friendly Data Modeling
Business-Friendly Data Modeling

Published in Business-Friendly Data Modeling

Making data models clear and valuable for the business.

Jaco van der Laan
Jaco van der Laan

Written by Jaco van der Laan

Exploring Business & Logical Data Modeling. Writing on Clarity, Structure & Creative Approaches to Data Architecture.

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