These before-and-after photos show just how much Victoria’s Secret stores have changed

Victoria’s Secret plans to remodel all its stores as part of a major turnaround effort. These are five biggest changes we saw at one of its flagships.

Victoria’s Secret’s New Bond Street store in London. Photo: Mary Hanbury/Insider

By Mary Hanbury

Victoria’s Secret plans to remodel its more than 1,400 stores over the next few years as part of a brand turnaround under a new management team.

Progress is underway: It unveiled its new look at its flagship store in Manhattan, New York, last month and has been gradually making changes at other locations.

Insider visited its London flagship store last month and saw the updates firsthand. Here are five of the biggest changes we spotted during our visit, with photos from before and after.

More inclusive displays in store windows

A store window display at its New Bond Street store in 2019, left, and in 2021. Photo: Keith Mayhew/SOPA Images/LightRocket via Getty Images; Mary Hanbury/Insider

The most immediate difference was the ads in the windows. Images of scantily dressed models — often its Angels — were replaced with photos of fuller-figured women wearing day-to-day pieces from its underwear collections.