What Knowledge are You Extracting from CRM?

You can greatly expand your knowledge of customers and clients through CRM solutions. Each industry however seeks different information. For example, sales teams might be more interested in trading history and leads, whereas marketing departments might require information regarding relationship health.

Many organisations fall into the trap of attempting to collect as much information as possible. Whilst it might seem valuable to know all the ins and outs of your customers and clients, this can dramatically waste resources and leave you with a cluttered catalogue full of information that you never need. Information you gather then, needs to be specific to your business and must be targeted.

So a few questions should arise. What does your business look for in particular and in what way can this knowledge be used? And perhaps more importantly, are you spending time recording and analysing the correct data? If you can’t answer these questions then alarm bells should be ringing.

This concise chart displays a wide range of information that can be extracted from CRM solutions as well as the sub-categories involved. You can use this to help you to identify the information you should be focusing on to increase efficiency across your teams as well as the accuracy of data gathered.