Guerrilla Marketing for Roku Channels

Twelve Secrets to Scaling Your Roku TV Channel Quickly and Cost-Effectively.

Phil Autelitano
Business & Marketing
10 min readMay 26, 2016

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In our Roku TV channel development workshops we take aspiring channel developers and publishers through the process, start-to-finish, of conceptualizing, developing, launching, managing, and promoting their Roku channels. Many new channel publishers launch a channel and then leave it up to Roku to grow their channel for them, and while Roku does a great job of promoting new channels, leaving your channel’s promotion solely in their hands is like putting all your promotional eggs in one basket. Yes, channels will grow naturally — organically — as the platform grows and more viewers discover it; and EVERY channel will grow over time — some faster than others depending on the content and how frequently it’s updated — but you can be proactive, too, and scale your channel faster with these twelve “Guerrilla Marketing” techniques, most of which cost you nothing:

  1. Facebook

Facebook has more than 500 million users — that’s more than 10 times what Roku has in viewers — and since Roku viewers are (obviously) at the cutting edge of technology, technology will play a pivotal role in promoting your Roku channel. If they have Roku, chances are they have Facebook, too. There are several pages on Facebook devoted…

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Phil Autelitano
Business & Marketing

a/k/a Phil Italiano, Publisher, Screw Magazine | www.screw.wtf | @PhilAutelitano