IAB Advertising Category Codes for Roku and Connected TV Channels

If you are adding streaming advertising to your Roku or other Connected TV channel, you may be asked to categorize your channel’s content using one of these codes from the Interactive Advertising Bureau’s Quality Assurance Guidelines (QAG) Taxonomy— the standard used for categorizing creative.

“IAB1": “Arts & Entertainment”
“IAB1–1": “Books & Literature”
“IAB1–2": “Celebrity Fan/Gossip”,
“IAB1–3": “Fine Art”,
“IAB1–4": “Humor”,
“IAB1–5": “Movies”,
“IAB1–6": “Music”,
“IAB1–7": “Television”,

“IAB2": “Automotive”,
“IAB2–1": “Auto Parts”,
“IAB2–2": “Auto Repair”,
“IAB2–3": “Buying/Selling Cars”,
“IAB2–4": “Car Culture”,
“IAB2–5": “Certified Pre-Owned”,
“IAB2–6": “Convertible”,
“IAB2–7": “Coupe”,
“IAB2–8": “Crossover”,
“IAB2–9": “Diesel”,
“IAB2–10": “Electric Vehicle”,
“IAB2–11": “Hatchback”,
“IAB2–12": “Hybrid”,
“IAB2–13": “Luxury”,
“IAB2–14": “MiniVan”,
“IAB2–15": “Mororcycles”,
“IAB2–16": “Off-Road Vehicles”,
“IAB2–17": “Performance Vehicles”,
“IAB2–18": “Pickup”,
“IAB2–19": “Road-Side Assistance”,
“IAB2–20": “Sedan”,
“IAB2–21": “Trucks & Accessories”,
“IAB2–22": “Vintage Cars”,
“IAB2–23": “Wagon”,