Sitemap
Business & Marketing

State-of-the-moment business advice, marketing intelligence, ideas, strategies, techniques, tips, tactics, inspiration, and anecdotes from people who kick ass and take names. Curated by Mediarazzi founder Phil Autelitano, @PhilAutelitano

Member-only story

Instant Credibility Just Add Video… and Two Grand.

--

Nothing SCREAMS credibility like your own TV show. I’m not talking a video blog on YouTube that someone watches on their desktop or mobile device. I’m talking television — the BIG screen, the most popular screen in the house, the one where most people still get their news and entertainment and establish their perceptions of what is, indeed, credible.

No, you don’t have to be a guest on Oprah or Dr. Phil, though that can certainly help build your credibility to those audiences. And if you can get on a show like that, by all means do it. But that’s not an option that’s necessarily available to everyone.

Instead, right now, you have the opportunity to build and grow your OWN audience — for whatever YOU do — just like Oprah and Martha did on the networks, and just like other Cable TV shows did years ago when that platform was new…

Right now, you have Roku and Connected TV platforms… which, in case you haven’t heard, now outpace both broadcast and Cable TV combined in terms of viewership — and not just in the U.S., but worldwide.

Never before in history has so much television audience been readily available to YOU — and for much less than you think.

Think about the cost of just running an ad on broadcast or cable television — whether local or national. Network TV commercials help build credibility — and save for being signed to a network contract, or being a guest on Oprah or CNBC or other popular show in your demographic, it’s…

--

--